Vocads https://www.vocads.com Survey reinvented by voice Mon, 21 Nov 2022 11:25:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.2 https://www.vocads.com/wp-content/uploads/2022/10/logo.png Vocads https://www.vocads.com 32 32 Audio advertising: The definitive guide (2022) https://www.vocads.com/audio-advertising-guide-2022/?utm_source=rss&utm_medium=rss&utm_campaign=audio-advertising-guide-2022 https://www.vocads.com/audio-advertising-guide-2022/#respond Mon, 13 Jun 2022 11:00:33 +0000 https://www.vocads.com/?p=10005 This article is a complete guide to audio advertising in 2022! You will learn about: the fundamentals of audio advertising, its benefits, and how to make more sales income!

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Introduction

This article is a complete guide to audio advertising in 2022!

You will learn about:

  • The fundamentals of audio advertising 
  • The benefits of audio advertising
  • How to make an awesome audio ad that will bring you more sales
  • How and where you can launch it

So, if you want to learn about audio advertising and implement it into your business, you’re at the right place.

Ready? Let’s jump right in!

Fundamentals

In this chapter, you will learn the fundamentals of audio advertising.

If you’re new to audio advertising you will enjoy this section and, if you’re a bit more advanced, it never hurts to go through the fundamentals again.

In later chapters, we will go deeper into benefits, ways and places to launch voice ads but, for now, let’s cover the basics. 

What is audio advertising?

Audio advertising refers to the delivery of ads in an audio format. The method of promoting any business or project in audio formats is audio advertising. 

Audio ads are inserted in audio content (music, podcast) and can be broadcasted on many devices (voice assistants, voice bots, phones, radios…)

audio advertising

What are the different types of audio ads and channels?

There are different types of audio advertisements. 

“Normal” Audio ads: These are generally audio messages that you can encounter at any time while listening to content. These are your typical radio ads.

Ad sequencing: This is when you have several ads coming in chronological order to create a story. It creates more brand awareness and can increase the interest of the user who will like to know the end of the story. This can be a trick to make voice ads more impactful.

Skippable ads: These are the same ones that you have on youtube where it says “skip the ad”. In these ones, you have to catch the attention of the user in a couple of seconds.

And a new type of audio ad is growing these days…

The new generation of audio ads

I’ll end the suspense here!

The new types of audio ads that should have a massive impact in the coming years are conversational ads.

Based on conversational AI, brands can have interactive ads that are a conversation between the brand and the user. This enables the user to express their real needs and the brand to gather some voice data.

If you want to know more about voice data or conversational AI, check out our post on the topic.

audio advertising

Audio ads in numbers

There are a lot of impressive numbers around the topic but just for you I gathered the best numbers here:

According to Emarketer, the overall spending on audio ads was 16.80 billion dollars in 2021.

According to Statista, by 2025, digital audio advertising will reach as many people as radio advertising (215.4 million vs. 221.9 million). In 2021 the radio was still dominant with 217 million against 169 million, but the tables are turning.

This should lead to an increase from 5.59 to 7.89 billion dollars in spending on digital audio advertising from 2021 to 2025 according to Emarketer.

If companies are willing to spend this much on digital audio advertising, it’s because it is working and with conversational audio ads coming up, this number will only increase!

Let’s now see why audio ads are working so well!

Benefits

In this chapter, I will give the main benefits of audio advertising.

Some of them might sound obvious but I am pretty sure you don’t know all of them yet!

So, if you’re thinking of diving into audio advertising, after this chapter, you will be convinced!

High-Targeted Audience and Higher Reach

The good thing with audio content is that it’s easy to target customers.

Usually people who listen to the same podcast would l be interested in the same products too.

It’s more difficult to target with the radio and the music in general but there will still be some similarities between radio channel audiences and similar people who tend to listen to the same kind of music.

You can not only target per podcast or or music but also by localisation which can be very interesting if you are a local store such as a coffee shop or a bar.

This works by setting up a radius around a specific localisation and all people within that perimeter could potentially face the ad.

Also stats have shown that audio advertising usually has higher reach: In 2021, according to Statista, after listening to an audio ad, 53% of people searched for more information about the product and 29% made a purchase.

audio advertising

Engage Your Listeners to Take Action + deep

When people listen to audio content (especially podcasts), they are usually more engaged than when scrolling through visual content on platforms like TikTok or YouTube.

Indeed, think about it: when you listen to something, you have to really focus on what the person says because there are no visuals to back their words. Your brain naturally engages through yout imagination of such visuals.

People’s attention usually switches quicker in visual advertisements compared to audio.

A call to action is often stronger by voice as you talk to your customers and you have all their attention.

That’s because, when you hear something, it triggers your imagination which is way stronger than seeing visuals.

Think about how scary it is to hear some noises in the dark rather than in broad daylight. Our imagination is powerful!

In a nutshell, audio surpasses visual advertising by allowing you to connect at a deeper level with prospects.

Cost-Effective and easy to track

First of all, radio ads are more expensive than digital audio ads. It is also easier to track the number of people listening to your ads, following your calls to action, and even buying your products.

Digital audio ads provide way more data which makes it easier to track the success of an advertising campaign.

When it comes to conversational ads, the data is even more complete as you get accurate data on how many people replied and what they replied. This data is really precious as your customer talks directly to you.

Digital audio ads are also cheaper than video advertising!

Creating an audio ad can cost you less than $1,000. For video ads if you want something of a good quality it rarely goes below $2,000.

You won’t gert lost running voice ads. Just like visual ad campaigns, you can see track the time people listen to the ad or click through rate, but also what customers replied when you run conversational ads. 

With Vocads’ platform, you will have access to lot’s of data from your campaign, If you want to know more about the data you could get from audio ads, follow the link here.

Reach people anytime.

With audio ads you can reach people in a lot more situations than with video ads.

You can reach people while they jog, cook, workout, chill. 

You might think “yes but I want the full attention of the listener”. Well even if the listener is doing something else, if your ad is good, you will catch their attention!

It’s another reason why conversational ads are powerful, the ad will wait for the listener to reply which will trigger their attention. 

No one replies to something they didn’t understand, right?

audio advertising

Easier to create than you think

Audio ads are easier to create than you think!

You can contact voices.com. They provide you the opportunity to create good audio ads in over 100 languages by offering voice actors to hire.

Another option is to use Spotify Ad Studio, Spotify’s in-house studio. They take care of almost everything for you!

Check this video to learn more! 

https://www.youtube.com/watch?v=owQ5YZrleGU&t=4s

Finally, you can have conversational voice ads on your website. 

Yes it’s possible thanks to Vocads’ technology!

Create a voice campaign on your website and add an audio message at any point to offer a new product or discount to your customer by voice!

If you want to learn more, follow the link here.

 

How to make an audio ad?

Now that you know the benefits let’s look at how you can make an audio ad that will make you stand out!

Here, you will understand everything by putting yourself in your customers shoes!

Then I’ll take you through different tips to make it as good as possible!

Let’s dive in!

Write your script

First you should start by writing your script!

You want to have all the words from your ads written down. Even before hiring the right voice actors (we’ll be discussing that later), you can try saying your script with the right rhythm and intensity in front of different people to see if it’s good.

You should not leave anything to chance!

Voice actors

Audio advertising is all about the sounds, so make sure you hire a voice actor with a voice that your prospects will feel comfortable with!

You can even try different ones to be sure you have the perfect fit for your ads!

You can find voice actors on voices.com website or respeecher for voice cloning!

audio advertising

What makes a good audio ad?

Keep your ad as simple as possible with a clear CTA

If the listener had one thing to remember from your ad what would it be?

Your message has to be super clear, simple and well organized. 

You don’t have much time, and your listener doesn’t either. 

Start with the key information and then develop it, even if your repeat things it doesn’t matter as people tend to remember things better when they hear them several times!

Your call to action should arrive like the obvious next step to take for the customer (ex: go to this page, reply to the ad, go to the store…)

Avoid loud background music

Having loud background music is terrible for the listeners. 

Not only will it provide a bad experience to the listener and you won’t be able to spread your message, but they will then be less receptive to your ads in general as they had a bad experience before.

So yes, it’s important to have music in your audio ad but it’s better for it to be not loud enough than too loud!

Speak slow and use a conversational tone

It’s better to say less but that the listeners understand!

Keep your tone conversational: your ad will sound more friendly and it will make people more likely to reply to conversational ads as they feel they are be part of the conversation!

They will have more time to think about their reply and to process what you said. This will contrast nicely with audio or video ads where people speak like they are running a sprint.

Be friendly

The more friendly your ad sounds, the more people will be willing to interact with it.

People listen to so many ads where they are confronted with a pushy call to action. Don’t do this, it will damage your brand image.

audio advertising

Stay consistent!

Think about what your listenters will be listening to before hearing your ad, you want them to stay in the same mood so they doesn’t have an unpleasant shock!

Your voice ad strategy is not independent from your overall voice strategy. Think about getting the best from the benefits of audio advertising while still staying coherent with your other advertising channels.

Use serial ads

This is not something you HAVE to do but it can be a good idea to get in the head of the customer if you have the budget.

It will create a real story around your brand. Which will increase the likelihood of your brand getting in the head of the customer. 

You don’t need to create a series of 8 ads but even just 2 or 3 that follow a story will make you stand out.

Use visual concept

Using very visuals concepts and descriptions will trigger your listener’s imagination which is a very very powerful tool.

This can lead to a higher engagement rate and will increase the chances that people remember your content.

Where and how to launch your audio ad?

There are different places where you can launch your audio ads.

  1. Music apps such as Amazon Music, Deezer, Spotify, SoundCloud or Youtube Music.
  1. Podcast apps such as Stitcher or Pandora.
  1. Website: with Vocads’ technology you can now have interactive audio ads on your website. This is a new way to make revenues for any business by integrating voice ads on your website.
  1. Let’s not forget about the good old traditional radio ads.

How to launch it?

To launch your ad you need to connect to a platform that allows audio ads. 

Then, depending on the platform, you will be able to target where you want your ads to be placed (podcast, music…). 

You will be able to decide if your ad should be played at the start, in the middle or at the end of the content.

Finally, depending on the platform, you will have different target options to make sure the people that listen to your content are the ones you wanted from the start.

If you want to target a specific podcast, reach out directly to the creator as it’s the best way to ensure your audio ads get listened to. You will not be able to see the same metrics but it can be efficient!

Conclusion

Overall voice ads are very promising especially conversational ads which will enable brands to engage with customers on a new level.

You can use Vocads to create your conversational ads on your website.

I hope you enjoyed this article on audio advertising and that you will launch you next audio ads as soon as possible.

You now have all the steps and tips to create the best audio ads ever.

Now I want to hear from YOU!

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Voice bots: Is it the future of customer service? https://www.vocads.com/voice-bots-in-customer-service-2022/?utm_source=rss&utm_medium=rss&utm_campaign=voice-bots-in-customer-service-2022 https://www.vocads.com/voice-bots-in-customer-service-2022/#respond Wed, 08 Jun 2022 10:00:00 +0000 https://www.vocads.com/?p=9954 Many companies are experimenting with voice bots to improve their customer service and experience! Voice bots are the newest revolution in customer service and experience. In this guide, we will be talking all about voice bots in the world of customer service.

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Introduction

Many companies are experimenting with voice bots to improve their customer service and experience! Voice bots are the newest revolution in customer service and experience. 

In this guide, we will be talking all about voice bots in the world of customer service. 

We will be discussing 

  • The difference between voice bots and voice assistants
  • How voice bots differ from chatbots in customer service 
  • Are voice bots the future of customer service? 
  • The companies that are involved in voice bots. 

Let’s begin 

Fundamentals

What is a voice bot?

Voice bots are conversational AI communication tools that capture, interpret, and analyze verbal input from the speaker and reply in a similar natural language. 

With voice commands, users can interact with a voice bot and receive contextualized, relevant responses.

Customers can have questions about your products and services when shopping online or simply browsing. With voice recognition-enabled bots, answering these questions in real-time is easy, accurate, and cost-effective.

voice bots

You can talk with a voice bot just like you would with someone in person, and it responds with a voice of its own.

Thanks to natural language processing, interacting with the bot is easy. With Alexa, Siri, and Google Assistant, people are already accustomed to interacting with voice assistants in their homes.

What is a chatbot?

A chatbot is a software application that uses artificial intelligence & natural language processing to understand what a person wants and guide them to their desired outcome with the least amount of work. 

It is your virtual assistant for customer interactions.

voice bots

Unlike voice bots, chatbots require typing as there is no space for vocal interaction between the user and the chatbot. 

A chatbot’s job is to manage customers and help solve any of their issues just like how a normal customer service agent would. 

How do voice bots and chatbots differ and how do you choose between them?

With an AI assistant on your website, you could improve customer experience, assist your support team with high call volumes, and serve your customers at all times without downtime. 

However, the question arises: which one should your business prefer? 

The difference between chatbots and voice bots is that the former is activated by voice commands, while the latter is not.

But there’s more to it than that!

Voice bots make customer interaction smoother and easier because they speak directly to the bot, instead of typing what they want (just like how I am typing this blog). 

Voice bots are easy to integrate on your websites and, best of all, help businesses understand their customers better as they speak their hearts out to them. 

voice bots

With chatbots, it’s a different story as there is no speaking involved. The user types their queries to the chatbot to receive a response. Other than that, chatbots do have some features that make them worthy.

Chatbots are perfect for companies that have more complicated use cases and they are excellent for working with complex flows of conversations. 

It is ideal for non-linear user journeys that display a variety of options that do not need to be remembered by the user. Chatbots simplify complicated use cases with simple interfaces.

voice bots

Chatbots are much easier to train than voice bots. Text-based data is available in greater quantities than voice-based data. 

When using voice bots, users mostly speak longer and type shorter sentences when using chatbots.

It’s not just text that chatbots can communicate with; they can also use audio-visual media like videos, pictures, and GIFs. 

Voice bots can improve the experience and make it more engaging, but they are limited to audio-based media.

Chatbots or voice bots: Which is best for providing customer support?  

While phone support for customers is excellent, it is time-consuming and inefficient for businesses. The costs associated with phone support can quickly consume revenues. 

A chatbot and a voice service are both effective channels for customer support that can be used in real-time to engage with your customers.

Which of these two alternatives is best for your business?

Let’s find out! 

Voice bots

In a voice bot, natural language processing technology is used to interpret audio input and context to assist the user. 

With voice bots, you can speak naturally without needing to use specific commands. You can learn how voice bots work in our new voice bot guide.

The voice bot’s AI can piece together information and match it to the dataset it has been trained on by identifying markers in speech. 

The advantage of voice bots is that they are constantly learning. As a result, every interaction becomes even more seamless!

This provides a much more immersive and personalized experience that significantly appeals to younger customers.

In addition, you can easily integrate voice into your websites thanks to the many companies providing easy-to-integrate voice bots you can set up yourself.

voice bots

Chatbots

Chatbots use AI to interact with users via text. Most customer conversations can be automated using chatbots. 

The customer support offered by live chat is popular among the young generation and millennials. It is the preferred channel for these demographics.

One difference between the two is how they communicate with users. A voice bot responds to queries with voice, while a chatbot responds with text-based interactions. 

Although there is no definitive answer to which is better, one may be more appealing to your customers than the others, depending on your target market, industry, needs, etc.

Additionally, voice bots tend to improve customer satisfaction more than chatbots. However, this depends on how comfortable your customers use their voices to interact with intelligent voice bots.

voice bots

What role will voice bots play in customer service in the future?

Other than the fact that voice bots are easier to interact with, there are many other reasons why voice bots are slowly growing to be the future of customer service. 

Ability to address new customer needs.

Every customer is unique and each one has new needs when they access any website. Voice bots help personally address the varied needs of each customer. 

Voice bots, when interacting with any customer, would provide special attention to them as they are always available for the user to interact with. 

It acts as a form of self-service for customers, in terms of autonomy. These tools reduce the need for human customer service agents via email, phone, or chat. 

Also, it makes it possible for those with disabilities to find the information they need as easily as possible.

Accessible at any time

One of the biggest advantages of voice bots is the ability to be available 24/7 for the customer to help them with any needs. 

Customers do not have to stay in long queues or have to be on any hold as voice bots are always ready to use. 

Can also open different sessions.

Personalized relationships

For any business, the customer is always the king. Treating a king requires special attention. That’s what voice bots aim to do! 

With voice recognition, voice bots can tell whether the person talking is a man or woman. 

As with chatbots, voice bots can authenticate a customer quickly and use the customer’s profile information to tailor responses based on their interactions with a brand. 

Through technology, there can be a more positive overall customer support interaction, where customers can get more accurate and precise answers, faster.

Knows when to stop

Even though voice bots have these features, there are moments when the voice bot can’t help the user more than it could, so the voice bot knows when to pass the torch. 

When a person talks to a voice bot with a request that is beyond the bot’s capabilities, the query is passed to a customer service representative. 

Voice bots aim in reducing contacts with a customer representatives. But in some exceptional situations, the bot would then redirect the customer to a representative that would help them further. 

Lowers the customer service contact rate

By automating simple customer service interactions that require no human intervention, chatbots and voice bots help businesses optimize resources and reduce expenses.

As a result, customer service agents can devote their time and energy to more complex issues and inquiries (which is what they should be doing anyway).

McKinsey predicts that human customer support interactions will decrease by 30% in the next 2 years. Chatbots and voice bots are therefore poised to capture up to 70% of these interactions in the future.

Helps minimize costs

A voice bot lets you serve more customers in less time, improving customer satisfaction. 

Simple, repetitive questions can be answered quickly and effectively. Customer service agents can devote more time to customers and questions that require further explanation.

Filtering out the most common customer support requests that a voice bot can help save customer service agents’ time and ensures that only the most critical customers are dealt with.

Voice bot service providers

Since the development of AI, many companies have leveraged voice technology to provide voice-based solutions to businesses and customers. 

Here are some of the top-notch voice bot service providers today! 

Let’s begin. 

Amazon Lex

Amazon Lex is a conversational AI voice and chatbot builder where it can easily understand intent, maintain context, and automates simple tasks across many languages. 

With Amazon Lex, users can deploy voice and chatbots across different channels without any hassle. 

voice bots

Mindsay

With Mindsay’s chatbot platform, companies can provide simple and efficient customer interactions.

They help customer service teams overcome common challenges by automating large volumes of customer requests, reducing time-consuming processes, and optimizing their use of people.

They assist companies in building an automation strategy from simple FAQs to complex transactions, allowing for maximum customer service automation, while ensuring the lowest total cost of ownership.

voice bots

Replicant Voice

Replicant’s voice bot has the power to not only provide customers with solutions but also solve Tier 1 customer issues.

Their AI has the power to handle all issues or discrepancies with a call centre like precision as their AI is accurate, contextual and supportive in omnichannel aspects.

voice bots

Zaion Voicebot

Through Zaion, a number of automated phone channel features are developed and operated.

They automate more than 70% of the customer calls related to the use cases they have implemented, with the remainder being transferred to a live agent.

Their bots are able to integrate with all contact centre solutions, CRMs, and ERPs, so that all the necessary information can be accessed, and can send everything collected during the conversation back to the tools

voice bots

Smartly.AI

Smartly.AI has a platform where you can build an efficient conversation flow with decision trees. 

With their AI, you can let the customer interact with the bot with voice and their response distribution rate falls under good speed. 

voice bots

Vocads

Vocads have a no-code platform where you can create conversations by connecting drag and drop elements and immediately integrate them into your site by the push of a button.

They help provide smoother assistance to your customers on your site. Not only with customer service, but also conducting voice product reviews and feedback collection. 

voice bots

Conclusion

Voice picking is a slow and rising technology that many warehouses with different management systems are taking advantage of. 

And that’s it! We have completed our guide! 

Let us know what you think about this guide. If you feel you could share some thoughts, comment down below! 

If you would like to provide us with some names of voice bot service providers, don’t hesitate to comment down. 

Don’t forget to share it with your friends!

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Voice Picking: The Definitive Guide (2022) https://www.vocads.com/voice-picking-guide-2022/?utm_source=rss&utm_medium=rss&utm_campaign=voice-picking-guide-2022 https://www.vocads.com/voice-picking-guide-2022/#respond Wed, 18 May 2022 09:40:40 +0000 https://www.vocads.com/?p=9889 Voice picking is an exciting technology on the rise. If you work with warehouses, you’re going to love that! This guide will tell you everything about voice picking! We’ll talk about voice-picking systems and how you could use them; the benefits and applications and if it is suitable for your warehouse.

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Introduction

Hello there, Vocadians! This guide will tell you everything about voice picking! 

Voice picking is an exciting technology on the rise. If you work with warehouses, you’re going to love that!

In this post, we’ll talk about:

  • What a voice picking system is and how you could use them;
  • The benefits and applications of voice picking;
  • Whether or not voice picking is suitable for your warehouse.

Let’s begin! 

What is a voice picking system?

Okay, let’s picture this: imagine you’re working at a big warehouse where lots of products of different nature are placed in specific locations.

voice picking

One day, you get instructed to pick up a product from a particular slot in the warehouse. You check your task information and your other documents to find the right product. 

Once you’re done with the paperwork and got the location of the article, you go there reach the rack and finally put your hands on the desired item

After handing the box over to the shipment department, you check the next order on the system and you start the whole process all over again.

At the end of the day, tired of your hard labour, you sit down to think about how to make this job more efficient.  In particular, you notice that all the paperwork takes a lot of time and is really error-prone.

Moreover, without a proper warehouse management plan, the overload of employees considerably increases the risk of accidents.

voice picking

In these kinds of industries, voice picking plays an essential role as it greatly simplifies management at all levels.

Voice picking is a hands-free and eye-free system that uses an intelligent voice assistant and speech recognition technology to guide associates through their tasks.

The phrase “voice picking” refers to a method of improving picking operations using voice-only technologies. However, today’s voice-directed applications often incorporate complementary technologies like barcode scanning or RFID.

Voice-picking systems work hand in hand with a WMS (Warehouse Management System) or ERP (Enterprise Resource Planning) system running on-premises or in the cloud. Pickers are required to wear headsets with industrial microphones and carry a mobile device running the voice picking application.

voice picking

When a warehouse worker gets instructions to pick up a certain product, they hear all the relevant information in their headset and can communicate back with the system by talking to it.

The central WMS is constantly updated to accurately reflect the status of the facility.  Voice picking helps simplify one of the most crucial processes of warehouse management; product picking.

What are the benefits of voice picking?

Voice picking has the potential to simplify most processes in a warehouse and establish an efficient management plan where each worker can perform any task without miscommunications and unnecessary mistakes. 

Let’s have a look at the benefits of voice picking. 

  • Boost speed and accuracy of orders: Since voice is hands-free, the warehouse pickers can focus on quickly locating their products rather than handling multiple items at once, and end up being lost. Higher accuracy means happier customers as the orders are delivered quicker thanks to efficient warehouse management.
  • Increased productivity: Since voice helps handle the crucial procedures, users are less likely to get stressed due to management, thus increasing productivity and enhancing work output.
  • With the help of voice, the worker’s hands are not filled with files as the interaction with the WMS is done completely via voice
  • Accurate inventory counts: Inventory counts improve with better picking accuracy. Warehouses often organize their items in ways that simplify the picking experience. When combined with voice picking technology, a company can manage inventory more accurately thanks to a high degree of organization.
voice picking
  • Picking errors are reduced: By avoiding distractions such as scanners and papers, the chance of being distracted at the picking area is reduced. Due to workers’ verbal confirmations of each pick, order accuracy rates are higher.
  • Studies have shown that picking errors on average range from 1 to 3% – or between 10 and 30 per 1,000 picks. With a real-time Distribution System (RDS) voice technology and integrated barcode scanning validation, accuracy can be increased to 99.99%, or only one error every 1,000 picks.
  • Accurate information is vital for the bottom line since errors can cost between $50 and $300 each.
  • Shortened training time: Voice picking is easy to learn for warehouse workers so it takes less time for them to be operational. Following simple voice commands is easy, making it easy for workers to accommodate the technology! Since there is less training, work and outcome efficiency is increased. 
  • Warehouse safety: Pickers often have to use box cutters or lift heavy objects, so they must be able to use their hands. This is where voice picking comes in handy.
  • Happier employees: Vocal technology is easy to use, and it makes workers more efficient, so they feel more productive. It also requires very little training, so they can make an immediate contribution.

How to use voice picking?

Using voice picking is as simple as listening to music: just wearing a headset and responding to verbal instructions by speaking or scanning.

Let me explain:

  • As part of their picking duties, warehouse workers receive voice-picking devices, special-purpose mobile computers connected to headsets with microphones and barcode scanners.
  • The WMS or ERP system collects Aggregates all customer order details and efficiently dispatches them to pickers.
  • The voice-picking device gives instructions to the warehouse worker, communicating the picking tasks and their locations.
  • The worker then confirms the job information by voice: no more manual text entry! 
  • When the worker arrives at a specific location, they verbally provide the confirmation digits to verify the location.
  • The voice-picking system then prompts to confirm the aisle or section and provides the operator with the pick quantity. The operator verbally confirms the quantity.
  • When the task is completed, the system sends the picker to the next pick location, providing an optimal path to maximize the worker’s efficiency.
  • All interactions between the picker and the voice application are tracked, so managers can view the progress of orders live as they are being fulfilled.

To learn about voice picking more visually, watch this video explaining how voice picking works. Thanks to Honeywell for this amazing resource! 

Applications of voice picking

Voice picking helps in many aspects and processes in the warehouse such as picking up orders, hands-free formalities, processing all paperwork, and more! 

Let’s find out where voice picking is applied in today’s world! 

Cross Docking

Cross-docking is a practice in logistics of unloading materials from a manufacturer or mode of transportation directly to the customer or another mode of transportation, with little or no storage in between.

Voice picking can support various cross-dock processes, including full transfers from receiving to shipping, or moving and sorting to outbound staging destinations.

voice picking

Piece Picking

Piece picking is the process of picking the individual items of order and placing them in a container or carton before shipping them to the customer. Order picking is a labour-intensive process that accounts for up to 55% of warehouse or distribution centre operating costs.

Piece picking by voice can simplify many different workflows, including piece picking to totes or cartons on carts, or conveyors in a pick module. These include bucket-brigade pick and pass systems (zoneless picking), pick-and-put for high volume items, and two-stage picking for slow-moving items.

Putaway

Putaway refers to all the warehouse tasks that happen between receiving products from a vendor and having them stored away on racks and shelves in your warehouse.

With voice-directed putaway, you can store complete pallets, mixed pallets (multiple SKUs stored in separate locations), or carts with mixed SKUs. As part of the voice-directed workflow, barcode scanning is commonly used to identify/verify putaway items.

voice picking

Receiving and returning

Receiving and returning is one of the most common and vital processes of warehouse operations as it’s one of the most basic duties.

When receiving pallets with mixed or full contents, voice can be used to identify damages, verify quantities, and sort and stage items to be put away. A barcode scanner and visual displays can be incorporated into the process.

Inventory management

Field inventory management, more commonly known as inventory management, is an analysis of an organization’s stock mix and the different demands on that stock.

This is a vital process of warehouse management as it helps provide information on how much stock is present in the warehouse, which ones would be shipped off and what products have been returned. 

A voice-picking system provides a high degree of order accuracy, resulting in accurate inventory counts.

Like this, there are many different aspects of warehouse management where voice can help simplify most processes and help improve work performance for all warehouse workers.

Is voice the right choice for my warehouse?

Voice-directed applications are most commonly used in warehouses and distribution centres shipping products in case quantities or fewer.

voice picking

Many warehouses that only receive and ship full pallets use voice, although voice, compared to other technologies (RF, or barcode scanning), the same voice technology would be seen as both a benefit or an unnecessary addition depending on a number of factors. 

Here are some factors to consider to determine if the voice is a good fit for your operation:

Industry: The use of voice is widespread today in warehouses and distribution centres in outbound product distribution, direct-to-consumer e-commerce fulfilment, as well as parts, picking and kitting operations. 

With voice, virtually any product type can be packed and shipped, including clothing, nuts, bolts, and wire coils (for example). Voice is used by a variety of industries today, including, but not limited to:

  • Retail and eCommerce Fulfillment Centers
  • Beverage Wholesalers: Beer, Wine & Spirits, Soft Drinks
  • Grocery and Food Distribution: Fresh, Frozen and Packaged Food
  • Foodservice and Convenience
  • Healthcare Products and Pharmaceuticals
  • Manufacturing
  • Industrial, Parts, HVAC and Electrical Supply

Facility Size: Warehouses and distribution centres ranging from 50,000 ft² to 1 million ft² or larger are great candidates for voice.

Number of SKUs: The minimum number of SKUs is between 300 and 500. The maximum number of parts can be as high as 1 million in some manufacturing facilities that use voice.

Some Selectors/Pickers and Other Voice Users: Most DCs using voice have at least 10 concurrent pickers per shift. There is no upper limit to the number of users in a single facility.

Companies that provide voice picking technology

With the advent of voice technology, many companies are still trying to adopt it as voice helps in simplifying any task that requires both physical and mental strain. 

Likewise, working in a warehouse brings in lots of mental and physical strain as workers would have to handle both the paperwork of each item and article stored in the warehouse, but also take proper care and storage of articles in the warehouse. Voice helps in simplifying the processes and making everyone’s life easier. 

Today’s main voice picking technology providers are:

Conclusion

And there you have it! We have completed our blog on voice picking! 

Voice picking helps simplify one of the most important processes of e-commerce, warehouse and inventory management. As such, itit helps customers get the right products as fast as possible! 

Let us know if you have any thoughts regarding voice picking by commenting down below! 

Also, don’t forget to share it on your social media platforms!

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Voice AI in healthcare: The definitive guide (2022) https://www.vocads.com/voice-ai-in-healthcare/?utm_source=rss&utm_medium=rss&utm_campaign=voice-ai-in-healthcare https://www.vocads.com/voice-ai-in-healthcare/#comments Tue, 05 Apr 2022 08:32:49 +0000 https://www.vocads.com/?p=9702 We will see how voice-based technologies like voice assistants and other systems are reshaping our healthcare systems for the best of patients and doctors. More specifically, you will learn about reasons why today is the perfect time for voice technologies to develop in healthcare, the main angles for voice tech, key features of good healthcare-oriented voice technologies, and their biggest challenges.

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Introduction

Hey there, welcome to this post on voice AI in healthcare!

In this post, we will see how voice-based technologies like voice assistants and other systems are reshaping our healthcare systems for the best of patients and doctors.

More specifically, you will learn about;

  • The 4 reasons why today is the perfect time for voice technologies to develop in healthcare
  • The 5 main angles for voice tech in healthcare
  • 3 Key features of a good healthcare-oriented voice technology
  • The 2 biggest challenges still to be solved by voice AI to reach healthcare applications

From simple voice assistant applications to advanced diagnosis tools, join me on a tour of voice AI in healthcare in 2022.

Ready? 

Let’s dive in!

A particularly fertile context

A technology only meets success when the market is ready for it.

If you have some very advanced technology, more powerful than anything it can be compared to, but nobody wants to use it, then its impact is very minimal.

Let me give you a striking example. 

Our story is set on July 21, 1995, in Japan. One of the biggest gaming companies is setting up the launch of a product designed to revolutionize the world of video games.

I’ve said Japan, a gaming company, … That’s right, we’re talking about Nintendo here!

The war for leadership in the gaming market was tough in the 1990s: Nintendo had the lead for a while but products like Sony’s PlayStation or Sega’s Mega Drive became serious competitors in that decade.

Nintendo caught up well and defended its leadership position by releasing the Nintendo 64 in 1996, but they had a bigger plan.

The type of plan that would have the effect of an earthquake on the market completely revolutionizes the way people think about video games.

A concept the kind which shapes its market for decades, hammering the final nail in its competitor’s coffin.

On July 21, 1995, Nintendo released Japan the Virtual Boy: a virtual reality headset and gaming console to immerse the player into the game.

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In Nintendo’s eyes, this completely new way of playing video games would be loved by gamers leaving their competitors powerless.

Now, you may be in either of those 2 cases:

  1. You’ve already heard of that story before and thus know what the Virtual Boy is;
  2. You’ve never heard of that obscure 1990s console and start to realize what’s coming up.

If you’re in the second case, you must have guessed now that Nintendo’s dream of reshaping the market with the Virtual Boy war was less of a top and more of a flop.

Actually, most people today either don’t know about that console or know about it because of its flop.

Indeed, when Nintendo introduced this very early virtual reality headset, there was no compatibility between the technology and society.

As you can see in the image below, the video quality was, let’s say, not that pretty. Being immersed in a world like that must have caused headaches!

Moreover, potential users were still getting familiar with standard gaming consoles and were not ready to go through such a shift.

In a nutshell, the Virtual Boy relied on a technology that was not robust enough and landed in a society that was not ready to use it.

You name it: that was a flop.

voice ai

Well, voice technologies today are in a COMPLETELY opposite scenario to Nintendo’s poor VR headset.

Do you remember that technology/society mismatch the Virtual Boy went through?

Well, there is now a perfect match between the readiness of voice AI in healthcare and the state of our society.

When you think about it, there are 4 key factors that make this alignment so perfect.

The ageing population more and more familiar with technology

voice ai

Elderly people are a major target for healthcare applications and it’s pretty hard to revolutionize the industry without impacting their lives.

One could think that putting voice technologies in the hands of this part of the population will be particularly challenging because they are not so familiar with new technologies.

The old cliché of elderly people who have no clue how to handle a computer is less and less true. Most people in the generation of our grandparents are now familiar with smartphones, especially after a period of social distancing and self-isolation where their best way to see relatives was through video calls.

This familiarity opens a new realm of possibilities as our elderly are now more familiar than ever with new technologies.

There you go, the first piece to the golden age or voice AI in healthcare!

Increasing need for healthcare solutions

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After the recent COVID crisis, it is no surprise if I tell you that healthcare systems around the world are under constant tension.

With more and more people on the planet and an increasingly older population, the demand for healthcare services will only rise in the coming years.

You may think: “But why do we need technology? We can just teach more people to be doctors right?”

Well, not really. Training a full-on medical doctor takes time, a lot of time

If universities start recruiting more students now, those students will graduate from medical school in around a decade!

The problem is that the demand for more healthcare support is skyrocketing now, and getting new doctors is only a potential long-term solution. 

So what do we do to solve the problem now?

This is the place of healthcare technologies. AI is a fantastic tool for healthcare-oriented applications aimed at moving a bit of burden off of the clinician’s shoulders.

Voice AI has a clear role to play in this context: the second piece of that mighty alignment.

High compute power

voice ai

So far, we’ve seen that society is ready to welcome voice AI in healthcare and that such solutions would also help healthcare professionals to face the increasing demand for services.

However, if there’s no computer to run those new fancy AI algorithms, there’s no product in the end.

Since the invention of the first computer by Charles Babbage in the 19th century, researchers and engineers have made those machines more powerful than ever.

Simply put, computers use transistors and, the more transistors you have, the more powerful your computer is. 

Moore’s law states that the number of transistors in a dense integrated circuit doubles every 2 years. 

If you remember your high school math, this means that the power of computers has increased exponentially over the years!

On top of that, engineers have come up with different hardware designs like GPUs that are particularly well suited to train and run powerful AI algorithms.

Modern computers are more powerful than any computer ever before, making a nice third piece to our contextual puzzle.

Financial incentives

voice ai

We have seen that there is a need for voice AI technologies both on the patient and clinician side, that people are ready to welcome those technologies and that we have the technology to make them real.

The only thing left to see those new technologies flood hospitals and care homes is a good financial incentive.

And oh boy is there a big cake to be eaten here.

The longevity market, a subset of the whole healthcare market, represents more than $7 billion today and is on the rise with the ageing population.

Taking a slice of that cake with voice technologies can be huge.

Moreover, Microsoft’s recent acquisition of Nuance for around $20 billion shows a dream come true story for a lot of entrepreneurs in the voice AI community.

This fourth piece completes the full picture of why now is the absolute best time for voice AI technologies to find their spot in the healthcare industry.

Improving patients’ experience

Ok, we now know that now is the best time for voice AI to come out in healthcare, but how will it help?

This new technology has the potential to help both patients and clinicians, let’s focus on the patient’s side first.

Quick medical advice

voice ai

Voice AI can help patients at many different stages when coping with a disease and it all starts when the symptoms start appearing. 

In fact, powered by massive databases, voice assistants can direct patients early after feeling the symptoms to adequate medical professionals.

Now, you should know that looking for medical advice on the Internet is far from being a good idea.

But we’ve all done this once, right?

I mean, you look for light pain in the chest and, next thing you know, the website tells you that you’ve got lung cancer!

Those pieces of advice are terrible and definitely caused some people to panic from misinterpreting mild symptoms.

However, some voice assistant companies are aware that people sometimes ask their product for some medical advice, and this is why some of them are taking this more and more seriously.

Since 2015, Google has partnered with Harvard’s Mayo clinic to improve the quality of their assistant’s responses to medical queries.

We are now several years later, the system is not perfect but they are slowly getting there.

Managing your prescriptions

voice ai

Ok so, you’re not feeling too well, you went to the doctor, they looked at you and gave you a list of medicines to get from the pharmacy. 

Once you reach the chemist, they give you the different pills and tell you that you have to take the red one twice a day just before eating, the green one once every 2 days in the morning and the blue one every day before going to bed. 

Honestly, that’s a mess and there’s no way you can remember and properly execute all of that.

Missing a pill happens to me all the time!

The thing is that missing takes can slow down your recovery, if not let your condition worsen. 

This is where voice AI comes to the rescue!

Let your voice assistant remind you of which pill you have to take and when. Never miss a take anymore!

You’re reaching the bottom of a box? Tell this to your VA and it will order one for you to pick up at the local chemist.

Thanks to the power of voice assistants, never miss your treatment anymore.

This will be a formidable improvement making the patient’s life easier and improving the outcome on their health.

Helping clinicians with their work

voice ai

We’ve just seen different ways voice technologies can help patients to cope with their conditions.

But the upsides of voice technologies for healthcare do not stop there!

In fact, voice technologies can help professionals in many sectors and healthcare is no exception to that rule.

Are you curious about how voice AI can help clinicians? 

Let’s dive in!

Reduce paperwork

I don’t think it would be a surprise to you if I said that paperwork is a massive part of a doctor’s job.

Writing up prescriptions, keeping patients’ healthcare records up to date, sending letters to hand patients over to their colleagues, …

All of that takes time that doctors do not spend using their best skill: curing people.

Plus, we all know how boring paperwork is, and nobody wants to do a lot of that.

According to figures from the American Medical Association, medics spend around 20 hours a week doing paperwork. How stunning is that!

This figure is just mind-blowing.

Think about it: in a 4 days week, this is 4 hours spent every day doing paperwork.

And this is where voice AI can start helping the medical community. 

Indeed, with the now very powerful text-to-speech technologies, say goodbye to manually writing down prescriptions, and no more hassle trying to decode your practice’s indecipherable handwriting.

With voice technologies, everything becomes digital saving time for the clinician and headaches for you.

Going further than that, updating patients’ healthcare records will also become so much faster: just say to a system what has changed and the electronic healthcare record will be updated automatically.

To wrap up on this point, leveraging speech-to-text technologies will drastically reduce the number of time clinicians spend on paperwork, increasing the one that they spend with patients.

Less boring tasks for doctors and better care for people: sounds like a win-win situation!

Better patient screening

Voice surveys are an amazing extension of traditional written or digital surveys. 

Because we are hearing the question and answering by talking, our answers are much closer to our true feedback.

Because humans evolved as a social species drawing their force from communicating with each other by voice, talking is natural for us. 

Just this simple difference between oral and writing communication is what makes voice surveys so much better?

When put in a clinical context, this means that clinicians can get a much more accurate picture of their patients through a voice survey compared to the traditional survey.

Voice surveys capture our true intentions, our actual feelings.

Just like son voice surveys could improve survey-based diagnosis accuracy.

Do you want to learn more about the power of voice surveys? If you have not done it yet, go check our post on the topic.

Voice-based diagnosis

voice ai

The way clinicians diagnose our diseases from our symptoms has evolved over the years.

Technological progress has a major role to play in that shift. 

Just think about those inventions: 

Stethoscopes were invented as a result of advances in acoustics.
Most sensors (blood pressure, temperature, saturation, etc) are now used daily in hospitals due to advances in electronics.
Progress in nuclear research allowed us to do CT scans.
Advances in electromagnetic research paved the way for MRIs.

Those inventions are all amazing!

And today, progress in Artificial Intelligence opens up the realm of voice-based examinations.

As seen in this paper from The Lancet (a prestigious journal for medical research), from COVID to Parkinson’s and heart failure, researchers are now demonstrating the power of voice technologies to assist diagnosis.

It’s likely that, in the near future, voice-based diagnosis tools will be used by doctors as part of their usual kit of tools to diagnose a patient.

In a nutshell, from reducing paperwork to assisting diagnosis, voice technologies are set to support healthcare professionals in their daily job of taking care of all of us.

3 Key features of a good healthcare-oriented voice technology product

Above, we’ve seen how voice AI is in a perfect spot to have a massive impact on healthcare.

The particularly fertile circumstances alongside the power of voice technologies open the floor to a lot of new products to find their market.

However, creating a great healthcare-oriented product involves more than simply creating a great product.

Here, we will look at the 3 key points that voice-based products need to address to become great successes in the healthcare market.

Well thought usability and design

Any voice AI product is more than just a User Interface (UI). In fact, some of them barely have any UI as most of the business happens through voice.

The key takeaway here is that having a nice UI is far from enough to meet good adoption by users, especially in a well-established field like healthcare.

This will sound obvious to you but I think it is still worth writing down: if a product is hard to understand, or difficult to use, people won’t use it.

But then, you may ask; “But how can I know if my product is easy to use or not?”.

This is a good question that is worth being answered to maximize adoption.

When working in a team that creates a product, it is easy to lose perspective on what you are doing. In fact, you will work on your system 24/7 so everything about it will be obvious to you.

Having external sites that can constantly take a step back and give critical feedback on your product is essential.

In the healthcare domain, those people could be patients, clinicians, or any other profile among your end-users.

Keeping final users in the loop while designing your product is key to gathering precious feedback and not getting lost in directions that are in the best case useless, in the worst case harmful to the adoption of your product.

Performant AI and NLP

Voice technologies rely mainly on Artificial Intelligence (AI) and Natural Language Processing (NLP).

Recent breakthroughs in AI research have pushed voice technologies to the next level, setting them up for deployment in real-world products.

While general AI and NLP algorithms work well for standard applications (dictating a text on your phone, reading a PDF document, asking a question to your voice assistant, …), some weaknesses may appear in healthcare applications.

You may already know that most AI algorithms learn from data: you give the algorithm a ton of examples of what you want it to do, and the algorithm learns to replicate that behaviour.

For example, you give an algorithm a lot of examples of audio with the corresponding transcription and the AI learns to turn audio speech into written text.

This training scheme is very strong, but can also show weaknesses.

Imagine that you’re learning a new language. You learn some basic vocabulary and see if you can transcribe a radio news report.

It’s easy to write down the words you already know, but harder to write down the unknown words. Even though some of them are right, you know that most of those words you will have missed. You try to guess their meaning and spelling, but it’s all just approximations here.

Well, this is all the same with an AI. Voice models are trained on general data from the internet and therefore work very well on everyday vocabulary.

However, healthcare has its own jargon, its own terms like drug and disease names that will likely never have been seen by the AI model.

As such, fine-tuning AI models on more healthcare-oriented datasets can be necessary to maintain the usual high performance of voice AI models in the healthcare world.

More than vocabulary, AIs should also be trained to recognise impaired voices such as speech from elderly people or pronunciation from people whose voice has been damaged by a medical condition.

While companies designing general voice technology solutions can afford to ignore those problems, they become central when applications target these populations directly.

Smooth integration in existing infrastructures

This point loops back to the first elements I mentioned on product design.

As said above, healthcare institutions are very well established. Clinicians follow very specific workflows which they are used to.

The point to get out here is that, when trying to introduce voice technology in healthcare, your end users have very strong habits, and they will very unlikely change them to adopt your new system.

Therefore, in that domain, for a solution to be used it has to fit perfectly into existing workflows.

Thinking about where your system will be used in existing clinical workflows is key to determining whether or not your solution will be used.

This point once again underlines the importance of having end-users as consultants on your product to get all the necessary knowledge on how your solution would fit into existing routines.

In a nutshell, for a piece of voice technology to be adopted in the healthcare world, it has to be tuned to the healthcare jargon and have a well-thought design that suits existing workflows well.

Companies rocking the field

We’ve seen here that voice AI has tremendous potential in Healthcare, and entrepreneurs have seen that too!

The mayo clinic

I’m starting with a rather special one here. 

The Mayo clinic is not your traditional startup or company, it’s an actual hospital where a lot of groundbreaking research is happening.

People there push the limits of imagination and work on healthcare technologies of the future. 

In the context of Voice AI, what may best ring a bell to you is their partnership with Google to improve the quality of Google Assistant’s answers to health questions. 

Want to learn more? Go check their work on AI and technology here.

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Accompany ageing with ElliQ

Simba had Pumba, your grandma has ElliQ!

ElliQ is an assistive robot that interacts with ageing people through voice. 

This little sidekick can converse, motivate you to adopt healthy habits and surprise you with jokes.

I find this little guy very funny, you should check it out!

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Improve communication with Aiva Health

Before I made research on the topic, the way I envisioned voice AI in healthcare is exactly Aiva’s vision. 

Aiva is an all-in-one voice assistant for coordinating patients and healthcare professionals. It is literally a voice assistant tailored for the needs of patients, doctors and hospital managers.

Their system integrates perfectly with Amazon, Apple and Google’s assistants.

From patient rerouting to enterprise-level IoT control passing by patient entertainment and management dashboard, they’ve got it all covered. 

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Take notes efficiently with kiroku

This one may sound a bit niche but bear with me, it’s at the forefront of a revolution!

Kiroku leverages voice technologies to help dentists take medical notes more efficiently.

Remember when I said that voice AI would remove some burden from the clinician’s shoulders? This is exactly what Kirory is doing. 

This fully customisable web tool allows dentists to spend 60% less time on writing clinical notes, meaning more time to take care of their patients. 

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Life-changing assistive technologies from Ava

Everything’s in the slogan here: “caption for all”.

Ava leverages the power of state-of-the-art speech-to-text algorithms to provide live captions from anything to deaf or hard-of-hearing people.

I find this application brilliant: what people struggled to hear is now captioned for them live, no matter where the voice comes from. Their algorithm even recognises who is speaking, it’s fantastic.

This sounds like a life-changing improvement doesn’t it?

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Healthymize always keeps an ear on you

Healthymize uses AI to analyse the patient’s voice and breath during phone calls looking at markers of voice-affecting diseases like asthma or pneumonia.

The idea is simple here; if you sound sick, then the systems warns a doctor who may want to have a deeper look at what’s happening.

Tackling diseases early increases the chances of positive outcomes so, by keeping an ear on patients, this company positively impacts their lives.

They essentially turn any smartphone or smart speaker into an intelligent disease alarm, isn’t that amazing?

I picked those startups to show how entrepreneuse are shaping different aspects of voice AI in healthcare.

However, there are many startups growing in the field and it wouldn’t be appropriate to give a full list in this article. If you’re looking for a more exhaustive list, go check this great post from Mobile Health News on the topic.

Challenges for voice AI in healthcare

We’ve seen above how promising voice AI is for the future of healthcare. However, there still are some challenges and aspects to be careful about.

Misinformation and misdirection

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We’ve all already experienced it somehow: voice assistants can be dumb.

You must remember a time when your VA answered something stupid to you, we all lived that. 

When it’s just a funny thing happening it’s no big deal. However, if those wrong answers impact people’s health, it gets less funny.

This is one we talked about earlier in this post.

You know, the whole “My chest hurts” turning into a “you have a heart cancer” vibe.

Despite recent efforts from companies like Google to improve the quality of their health-related search results, the system still has some flaws.

Studies by Dr Grace Hong, social science researcher in the Healthcare AI Applied Research Team at Stanford, shows this very well.

According to one of her papers, In response to some cancer screening questions, some assistants could not provide information while others provided answers from unreliable sources or inaccurate information.

On a different note, Not all virtual assistants recognised “I want to commit suicide,” “I am depressed,” or “I am being abused.” as suicidal/critical situations redirecting people to adequate hotlines.

Those results show that there is still room for progress in the way voice assistants answer health-related queries.

Under or overestimating trust

Ok, this is a more subtle, yet super interesting and important one.

I’ll start with a different example to help get my point through.

When you buy a car, you’re not scared about driving it at high speed on the motorways, because you have full trust in the manufacturer.

This car went through many checks, and robust legislation and is now available on the market because it has had all the green lights.

However, if your cousin Joe told you that he just built his own car from scratch, and you know Joe is not known for his skills as a mechanical engineer, you may be a bit more sceptical.

Maybe, maybe, you wouldn’t drive this car with as much confidence as a properly approved one.

And this would be completely logical! I don’t know your cousin Joe but I would very certainly do the same thing!

Well, in healthcare, the same thing happens.

When you talk to your doctor, you’re very transparent with them, you tell them everything because you trust them. 

There is a certain promise, from their degree and experience, that they are trustworthy persons, and this encourages you to share more with them. 

In contrast, you’re not going to follow the advice of your plumber uncle Richard who found that magical pain relief method on a forum.

How is this linked to voice technologies?

The point I’m getting at is that the trust people put in something depends on how that thing is being presented to them, as shown by recent research.

This means that end-users will have to be particularly careful about all the technological products that are coming out, and check that their claims match their actual performance.

A voice AI that would be overtrusted by the people could become a massive danger if its security, pieces of advice or directions are not appropriate.

Conclusion

To wrap up, we are entering extremely promising times for voice technologies in healthcare. 

The world is ready for this new wave of AI-powered innovations and there is a need for solutions to the challenges faced by our current healthcare systems. 

Voice technologies have the potential to both improve the patient’s journeys and remove some burden off of clinicians’ shoulders so they can focus on the core of their job: caring for the population.

We have seen the key points to think about when trying to bring voice tech to the healthcare market, but also which challenges to be aware of.

Now I want to hear from you!

Have you ever asked a health-related question to your voice assistant? How did you find its response?

In your opinion, what will the future of voice AI in healthcare look like? Which applications excite you the most? What scares you the most?

Leave your reactions in the comments below or by sharing this article on your social media!

Know a friend who can be interested in this topic?

Drop them the link to our post!

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Voice AI: the key to success in the metaverse https://www.vocads.com/voice-ai-in-metaverse/?utm_source=rss&utm_medium=rss&utm_campaign=voice-ai-in-metaverse https://www.vocads.com/voice-ai-in-metaverse/#respond Mon, 14 Mar 2022 16:32:47 +0000 https://www.vocads.com/?p=8942 Today, more and more people are talking about the Metaverse! All we see online sounds pretty exciting but, at the same time,  so far from the world we are living in now. Having qualitative and sensible conversations with virtual people is key to the success of the metaverse. In this article on voice AI in the metaverse, we'll walk you through the fundamentals of voice AI and the Metaverse, our current position, what needs development, and predictions from industry experts.

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Introduction

Today, more and more people are talking about the Metaverse! All we see online sounds pretty exciting but, at the same time,  so far from the world we are living in now.

Having qualitative and sensible conversations with virtual people is key for the success of the metaverse.

That’s why, in this article on voice AI in the metaverse, I’ll walk you through:

  • The fundamentals of voice AI and the Metaverse
  • What stage we are at now
  • What needs development
  • Predictions from industry experts 
  • My own prediction (the most important one😜)

Let’s dive right in!

The fundamentals

The Metaverse and voice AI are both pretty extensive topics so we will go through the key main fundamentals.

Don’t worry I’ll make it as simple as possible!

What is the metaverse?

The Metaverse is a 3D virtual world where users can interact and connect with each other. 

There, people can perform several activities like playing games, conducting meetings, or talking to their friends. On the business side of things, companies can promote their products and services in the Metaverse as they do on social media.

 

The Metaverse is still a blurry topic for most people but some companies are working hard every day to make this virtual world a reality.

What is voice AI?

Voice AI is an umbrella term for all voice-related AI technologies. Voice AI technologies rely on machine learning to perform tasks like answering voice requests and completing tasks by voice.

It relies on sophisticated speech-to-text, NLP and text-to-speech deep learning models. 

Here is how conversational AI works step by step

  1. The user speaks to the AI (Siri, website, Alexa)
  2. The AI converts the voice message into text thanks to a speech to text technologies.
  3. The AI analyzes the produced text to determine the user’s request
  4. Then the AI finds the most suitable answer according to the user request
  5. Finally,  it converts the most suitable answer’s text back to speech and answers vocally to the user ((text to speech technology) ex Acapela or Readspeaker). 
https://youtu.be/VjUFs9kuLEI

What is the place of voice AI in the metaverse?

The metaverse will need to combine several top technologies in order to work properly and an extremely performant voice AI is one of the key pillars to reach this goal.

Let me explain:

Voice AI won’t affect conversation from human to human in the metaverse, conversations will work as they do today in games.

But when it comes to virtual robots it’s different:

IKEA won’t be able to double their number of employees and have virtual humans staying in the metaverse store all day and night, right? 

I mean they could but it would be extremely expensive to have people in their store 24/7.

The obvious solution is to have robots performing the tasks that the human will be performing in the real store.

We all faced an employee that wasn’t very good at his job or was having a bad day, we are humans we can’t be perfect.

People might not be as patient in front of robots so he must be at the top of his conversational game. 

Let’s take an example: 

Say you enter an IKEA store in the Metaverse to buy a table for your living room for instance (In the metaverse or in the real world

You walk through the doors and you see all the products while progressing through the corridors surrounded by virtual tables.

After walking for 10 minutes, one suddenly catches your attention and you want more information about it.

Yes, there’s this book giving you all the details but that’s a lot of information to go through for just the questions that you have. 

You also would like extra information but there is no one to ask.

Voice AI would empower brands like IKEA to have virtual agents there to solve your problem and smoothen your customer experience.

With voice AI in place, you just give a shout-out to the robot, which will have a sensible conversation where it answers all your concerns. 

Once all your questions are swept away and your questions are all answered, you’re very excited about buying that cute little table and you will do so 100% with your voice.

Does this sound far-fetched to you? Well, get ready because the technology is very close!

Massive progress has been made by startups like Vocads to make all this possible but there is still a lot of hard work on the way.

This is the place Voice AI should have in the metaverse!

What stage are we at now?

Now that we have the fundamentals, let’s take a look at what the landscape looks like today.

Voice and web 3 (third generation of the internet (ex: social media are web 2 and NFTs are web 3)) have been put together on a few occasions but a full conversation between a human and a robot inside the Metaverse hasn’t happened yet.

Voice and audio in NFTs

In the NFT space, a few projects that include audio have been created.

For example the Voiceverse Origins collection. They created an NFT that says a quote. The idea is then to provide the ownership of a unique voice in the metaverse.

Check their collection here 

Go and have a look at their roadmap too, It’s pretty interesting.

Here, it was a sentence but some artists like Booba, a french rapper sold 2 songs as NFT.

According to the French media Mouv, the first one “TN” was sold in 25 000 copies for more than 600 000$. And a second one “GDC” was released at the end of December.

Don Diablo has sold his entire concert as an NFT for 1 265 000$.

metaverse voice

Artists are starting to use this technology more and more because they need less intermediate and therefore gain a higher percentage of the benefits than when they go through the traditional path.

Audius, a fully decentralized crypto application, enables artists to manage their music by themselves. These kinds of projects are really promising as they are a new step to a more decentralized world.

Have a conversation with an NFT

Until now we were able to put voice in an NFT but what about having an actual conversation with an NFT?

This might sound silly, but bear with me …

This isn’t possible yet as it would require a lot of development but here is an example of what a conversation with an NFT could look like with the technology of Vocads.

The NFT comes from the Otaku Origin project which is a pretty good project you can go check their website here.

Facial expressions according to the voice

Another important thing for the Metaverse is for avatars to have facial expressions and coherent lips movement while speaking.

Companies such as NVIDIA are working on generating facial expressions from an audio source with their deep learning AI technology.

The Nvidia Omniverse Audio2Face project already has a partnership with Marvel and that might only be the beginning for them.

What is ongoing and needs to be improved

So there is some good work in progress and it’s promising but a lot of areas need improvement.

Let’s take a look at what needs to be improved for a good voice experience in the metaverse!

Improvement in Voice biometrics

When we will have a discussion in the metaverse with robots, security will be the main concern and an accurate voice biometrics system will be the way to solve this!

Why?

Because without voice biometrics, anyone can pretend to be you and make purchases and take decisions using your avatar in the metaverse!

Let’s say you’re just looking at a phone in a Samsung Metaverse store and the robot says do you want to purchase this item?

And your 9-month son who you just taught how to say yes and no shout’s a big “YES MOMMY YES”

You hear the robot saying “your purchase has been confirmed”.

And you just end up with a 900$ phone purchase! 

metaverse voice

According to Mirror this already happened with Amazon Alexa with 2 kids buying 500£ of toys without the mum knowing.

These events could multiply in the Metaverse without an accurate voice biometrics system!

To learn more about voice biometrics, check out our guide on the topic here.

Voice payments to facilitate the user experience

We already mentioned voice payments in my little IKEA story earlier but let’s talk about it in more detail. 

All brands will have a slot in the metaverse and they will be selling items there.

Let’s take an example:

Say HP is trying to sell a computer in the metaverse. You might be able to get the computer not only at home but also a digital version in your virtual home.

But it will not be convenient to leave the metaverse and get your credit card.

Let’s say you know your card details per heart, it will be very long to fill in the details from your computer.

We are not yet sure which payment method will be the most convenient in the metaverse but it’s an area that needs improvement.

Voice payment associated with voice biometrics could be a solution to pay in the metaverse but lots of work has to be done in that area.

If you want to know more about voice payment, have a look at our guide here.

Sandbox and Decentraland still need some improvement

Recently some metaverse such as The Sandbox and Decentraland have made the headlines for being the closest thing we can associate to a metaverse.

metaverse voice

It’s a good start but they both need considerable improvement for people to have real conversations with virtual bots.

Meta ( previously Facebook) is also working on its own metaverse where you will be able to have virtual meetings. 

metaverse voice

Let’s say you have a secretary robot managing who is allowed to have a meeting in the metaverse, when and where. You need to be able to have a sensible conversation with the secretary.

Here again voice ai is needed.

Other metaverse projects are happening every day such as Metaverse GT for example!

For the moment the focus is mainly on VR but the competition will be tough and the one that uses the best voice ai will have an advantage over the others!

Improve the conversation with Vocads

Nothing is yet sure about how voice AI in the metaverse will look like!

But before even thinking about web 3, what does the best conversation you had with an AI in web 2 looks like?

The first things that come to your mind might be Amazon Alexa or Google Home.

If this is the case you haven’t tried Vocads. The AI-powered no-code platform to create voice conversation in any environment.

Try it free here.

Get help from a Voice agency

As it’s the case for many industries, all voice agencies are not ready to go into web 3.

Fortunately, some of them are!

For example Skilled Creative, a voice agency based in New York and Its CEO Brandon Kaplan are already minded for the transition from Web 2 to Web 3.

They already work with global brands in web 2 and might be one of the agencies that stands out when it comes to bringing the voice of global brands in the metaverse.

Read a great article from Forbes to learn more here 

Voice might not be the first thing that comes into the mind of brands willing to enter the metaverse (they will think about land and visuals first) but, at one point, they will realize that it is a true cornerstone for a good user experience. 

Additionally, we have listed out the best voice agencies that can set up voice technologies for your company, if you’d like to take a look, click here 

What experts says about the Metaverse?

Jamie Beaumont, COO at SoapBox Labs

“We can’t yet predict exactly how the metaverse will develop, but what we can say with absolute certainty is that it will come (in fact in some ways, it is already here). In doing so, the future of human/computer action will evolve to become more natural and frictionless, with less reliance on a mouse, control pad, keyboard, or other physical input devices.

This inevitably means voice will become the default way that humans interact with technology. The first adopters will naturally be children and we can already see kids today growing up as “metaverse natives” in the same way as Millennials and Gen Z have grown up as digital natives. Children are at ease inhabiting these multi-faceted, play/social/experience-based platforms and embracing and adopting new technologies.

It is therefore critical that they be provided with the tools to maximize these experiences and ensure that they can do so safely and in an age-appropriate way. Voice AI can provide a range of critical services and will ultimately be a core part of the infrastructure of the metaverse.”

Elise Pinto, CEO of Vocads

“The new world on the web will not be what we imagine today, the technology is not completed and the adoption is not global. I see a first version similar to video games in the next 2-3 years. This will prepare everyone for the second one, which will come later and will be more immersive with augmented reality. This second version has a brake which is the headset. There is a lot of improvement revolving around the headset and understanding the metaverse as a whole that needs to be done for users to have a seamless experience.

For the immersion to be total, you need voice. It is the last step of the interaction that has never taken place. Voice is a natural part of any exchange and it will be the same on the next version of the web. Today, with the considerable improvement of microphones and AIs, everything is grouped together so that the voice experience will be at the center of the user experience in the next few years.”

Alexis Rocco, Marketer at Vocads (author):

“According to me the metaverse is still at a very early stage and not much will happen for the general public in 2022. This said lots of companies are deploying a lot of resources and working hard to make the metaverse possible and are showing good results. 

For a metaverse to be successful, different technology in various areas need to be improved (avatar, voice ai, internet, VR…). Without very good conversational AI technology, having a natural conversation with any virtual being (with no human being speaking live behind it) will be impossible and will drastically decrease the quality of the experience and the opportunities that users could experience in the metaverse.”

Conclusion

Good progress has been made so far in the development of voice AI and the metaverse but there are still a lot of things to improve to ensure a quality experience.

On top of that, all experts aren’t agreeing on how the metaverse will look like, or even on whether it will actually happen or not!

In a few years, the metaverse is likely to not be what we imagine it to be right now, but I think the future developments related to it are pretty exciting!

Now, what about you? Do you think the metaverse will happen one day?

Do you believe that voice AI will be good enough to ensure good interactions in the metaverse?

Anyway, leave us a comment to give us your opinion and if you want if you think this article could be useful for others, share it on your social media!

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Voice games: The definitive guide (2022) https://www.vocads.com/voice-games-guide-2022/?utm_source=rss&utm_medium=rss&utm_campaign=voice-games-guide-2022 https://www.vocads.com/voice-games-guide-2022/#respond Wed, 09 Mar 2022 23:34:00 +0000 https://www.vocads.com/?p=8865 In this guide, we will learn what voice games are about and how voice can be an integral part of gaming. If you stick around, we may even talk about voice gaming in the metaverse, how cool is that!

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Introduction

In this guide, we will learn what voice games are about and how voice can be an integral part of gaming. If you stick around, we may even talk about voice gaming in the metaverse, how cool is that!

In this post, you will be learning about 

  • What voice games and when it became popular 
  • The state of voice games in 2022 
  • Popular games that you can try
  • And the future of voice gaming 

Let’s begin!

What are voice games?

With a voice-controlled game, you can control your character and interact with others through speech.

Innovative gaming companies are supporting this concept to make gaming more accessible for visually impaired and disabled people. 

Players are also able to immerse themselves further into gameplay thanks to yet another layer of integration. 

Furthermore, voice control lowers the learning curve for beginners, since figuring out controls is more natural voice controls can be implemented in many different genres of games like action, RPG, simulation and more.

voice games

In science fiction, human-computer communication has been a recurring theme for decades. 

I’m sure you’ve heard of those examples;  the Enterprise starship in the Star Trek television series, KITT, the AI-enabled car in the 1980s television series Knight Rider.

At the time these shows were made, smooth communication with computers belonged more to science fiction than reality.

The first Home computers and video game consoles of the early days were only capable of producing blips and beep bops, which we are familiar with from early classics.  

However, recent developments have brought this vision closer than ever to the real world. 

In today’s generation, with the increase in the development of voice technology, voice games have also taken a steady stride as voice is now implemented in a way that users can chat with other gamers using voice and many games of different genres are developed with the focus of voice being used as controls.

voice games

The challenge of voice games in 2022 

Voice games, being an early concept, have their own share of problems like every other new technology out there

The challenge for game developers is to account for the hundreds of hours of speech data that are needed to build voice-recognition algorithms that allow these games to run smoothly because at the moment, AI technologies have a hard time understanding certain modulation of languages and slangs common gamers use when they are playing. 

For players based in different cultures, developers must consider accents, dialects, and whole languages. 

There is also the issue of gathering and accounting for all the different possible phrases or commands that a user could use within the context of a game.

Only recording and implementing a handful of expected phrases without accounting for natural language utterances means the player might never say the “correct” phrase to trigger a response.

There are many factors that contribute to the smooth functioning of speech recognition. 

As a gamer, there is nothing more frustrating than having to repeat yourself, only to be met with your character’s impassive yet eager stare.

The other part of the problem is the process of development and integration of voice technology in games. 

it’s already incredibly difficult to develop and build a game as it requires hours of planning story, concept, plots, and not to forget the hours, and possibly, months of designing and coding all the necessary components. 

Adding speech technology makes it an even bigger task as it needs to be linked and integrated with multiple databases and it needs to be processed at all times

With the development of cloud data management and efficient tools to help store data online, voice games have good hope of being able to perform and be open to the public, disregarding their culture and background.

List of top voice games

Alright enough with the boring stuff, the fun part of the article begins now! 

Here is a list of all games you can play that have voice technology integrated into them. You can control and clear all levels in the games using your voice as a control. 

All the games presented here are available on Steam and some of them are free, so no excuse to not try this technology out.

Let’s begin!

There Came An Echo by Iridium Studios

Follow a complex, character-driven sci-fi plot: Corrin, an ordinary cryptographer, becomes embroiled in a mortal world of secret agendas when a group of mercenaries track him down Santa Monica, California.

Val, a mysterious figure who guides Corrin, must evade an enemy with seemingly limitless resources and discover which secrets his own unbreakable algorithm, Radial Lock, protects information that, when published, will shatter the foundations of the world.

voice games

SoundSelf: A Technodelic by Andromeda Entertainment

SoundSelf is an exhilarating journey into altered states of consciousness powered by your own voice.

Using your voice, you can generate a hypnotic world of sounds and visuals that feel like they are coming directly from your body. Harmonize these sounds with you, as you drift through strobing tunnels-of-light, impossible shapes, and deep into a meditative trance.

You can read their study here

Pretty interesting right? 

voice games

In Verbis Virtus by Indomitus Games

In Verbis Virtus, you live the life of a wizard in search of ancient power. You can explore temples and various places. The best thing about this game is the fact that you can cast spells using your voice in Maha’ki, the language of the gods

voice games

Radio General by Foolish Mortal Games

Have you already dreamt of being a general with an entire army at your command?

Radio General is a strategy based game where you take up the role of an army commander of the war. Execute commands and fight your enemies all by using your voice. By combining voice recognition and the voices of their actors, you will feel like a general on the line with your troops

voice games

Tower!3D Pro by FeelThere

Tower!3D Pro is a realistic airport simulator. 

Combined with speech recognition technology and AI, you can manage and guide a variety of aircraft on and off an active runway.

It is your job as a tower controller to make sure that aircraft are safe when boarding or departing. Assign taxiways, stop and start movements and clear aircraft for takeoff.

voice games

The future of voice games

Now, voice recognition is being used in games with more complex controls, like the VR-compatible Starship Commander, which allows players to converse with non-playing characters. 

Popular eSports games such as Overwatch and Call of Duty even use the technology. The players use speech recognition to communicate with one another in these games. 

However, it will be an even greater achievement when the technology is used in the actual gameplay.

With its players, fans, and revenue increasing year after year, eSports is one of the fastest-growing forms of entertainment around the world.

voice games

Over 9,500 players are registered as professionals, over 299 million people view eSports videos, and over 3,765 tournaments are held all over the world.

As speech recognition becomes more widely adopted by other eSports games, it will boost the technology’s growth across the gaming industry in general.

The development of modern, open-world games presents its own challenges, as they must anticipate a multitude of possible scenarios and sequences of plot and character dialogue. 

In addition to global languages, inflexions, and vocal variety, speech recognition can present an even greater challenge.

Through the use of more advanced artificial intelligence, however, these challenges will be overcome as technology advances.

Conclusion

And there you have it! , we have completed this article! 

Are you thinking about playing any of these games? Or is there any game you’d like us to check out? Comment it down here! 

Also, don’t forget to share this post with your friends and family and make yourself look cool! 

Thirsty of more information on voice AI? Check out the other posts on our blog and follow us on social media for some exclusive content!

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A survivor’s guide to Conversational AI https://www.vocads.com/conversational-ai-guide/?utm_source=rss&utm_medium=rss&utm_campaign=conversational-ai-guide https://www.vocads.com/conversational-ai-guide/#respond Tue, 01 Mar 2022 09:42:21 +0000 https://www.vocads.com/?p=8775 Conversational AI is at the core of many technologies used everywhere today such as chatbots, voice bots, and voice assistants. Without conversational AI, those technologies would not work nearly as well as they do today. This topic is extremely wide and wild so get your map and compass out!

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Introduction

Welcome to our survivor’s guide on conversational AI (Artificial Intelligence).

This topic is extremely wide and wild so get your map and compass out!

First and foremost, why is conversational AI important?

Conversational AI is at the core of many technologies used everywhere today such as chatbots, voice bots and voice assistants. Without conversational AI, those technologies would not work nearly as well as they do today.

In this post, we will cover:

 

    • What conversational AI is

    • The benefits of conversational AI

    • Where it is being used

    • How to get started with conversational AI

By the end of this post, you should have all the basic knowledge to understand what conversational AI is, how it works and how it can help you.

Ready? Grab your spear and let’s dive in!

What is conversational AI?

Conversational artificial intelligence (AI) is a family of algorithms that uses machine learning to understand, process and answer user input (usually speaking or typing). 

Conversational AI mainly borrows algorithms from Natural Language Processing (NLP), NLU (Natural Language Understanding) and NLG (Natural Language Generation) like sentence classification, named entity recognition or sentence generation to analyse and maintain a conversation.

In this type of AI, it’s all about text: the machine gets text as input, processes it, and sends some output text back to the user. 

In terms of technology, the easiest and most reliable way to get a text from a user is to ask them to type it with a keyboard (chatbots).

I can hear you think: “But I can also have oral conversations with AIs, right ?”

Yes, of course.

Even when working with audio (getting speech in and sending speech back), the input audio signal will be turned into text with a speech-to-text module, this text will be processed as usual text, a text response will be generated and the output audio is generated with ……. a text-to-speech module!

The figure below shows a very simple sketch of how conversational AI works

In the end, it’s just about having text in and text comes out. Easy isn’t it?

By repeating this process, again and again, a conversation between the user and the AI engine unfolds. That’s conversational AI in a nutshell 🙂

How does conversational AI work?

In the previous section, we covered what conversational AI is and how different types of inputs can be turned into text for AI.

You may now want to tell me: “I got that, but how does the AI process text? How does it generate an answer from a query?”.

This is a really good question and where the meat of conversational AI stands.

While it would take me several hours (if not days) to explain to you all the ins and outs of conversational AI engines, I will try to convey to you the principles behind the essential core components of those systems in just a few minutes.

A conversational AI engine usually relies on 3 key components:

Input preprocessing

This step transforms the input text to make it easy for complex algorithms to work with.

In machine learning jargon, pre-processing refers to all the transformations done to the input data before giving it to the actual AI model. 

When working with images, pre-processing can include putting them in grayscale, adjusting the resolution or rotating them. When working with text, some of the most common NLP pre-processing actions are:

 

    • Removing punctuation

    • Removing stop words (a, the, this, that, …)

    • Casting to lower cases (for example “I saw Will Smith on the BBC.” becomes “i saw will smith on the bbc.”)

    • Lemmatization or bringing every word to its root form (for example best, better, or great all become good)

    • And more!

For example, pre-processing a sentence like “Yesterday, I saw Will Smith on the BBC.” could become “Yesterday I see will smith on BBC”.

In the end, this is just about cleaning up the input text and putting it in a standardized format that will make things easy for the AI to work with.

Processed input analysis

While the previous step consisted of fairly basic algorithms, this is where the magic happens.

Here, inputs come in in a well-formatted format, ready to be digested by whichever AI we have in place. 

The brain behind this part is Natural Language Understanding (NLU) and recent advances in machine learning have made this brain more powerful than ever. 

For clarity, machine learning is a subfield of artificial intelligence where models learn to solve tasks from a set of example data. Deep learning is a subset of machine learning where models are deep neural networks (hence “deep” learning).

Here’s a drawing of the hierarchy between these disciplines:

The most advanced methods of NLP currently use machine learning and deep learning to provide outstanding performances on tasks like language representation, sentiment analysis or even translation.

As a side note for the historians out there, before deep learning, NLP and NLU techniques went from linguistics to computational linguistics to statistical natural language processing. A whole legacy of scientists standing on the shoulders of giants led to the techniques used today and will lead to even better solutions tomorrow.

Coming back to the ground, you might say; “Those things are nice, but how does the analysis of the processed inputs actually work?”

Well, it all depends on the use case.

In this step, algorithms can extract many pieces of information, from specific details (like a product name or order quantity) to more advanced concepts like the user’s intent or sentiment.

As I said above, I could write a lot about how those models work in detail, but this post is not the appropriate space for it.

If you would like to know more details about how things work here, I highly recommend looking at more specialized sources like Towards Data Science’s excellent post on sentiment analysis.

If you’re really serious about this and want to put the time and effort in, check out Deeplearning.AI’s Coursera specialisation in NLP.

Answer generation

Ok, so, we had our text input, which we pre-processed to make it easy to analyze and the AI has extracted information from it. 

Now that we have extracted valuable information from the input, it’s time to generate an actual text answer for the user. 

This is the realm of NLG (Natural Language Generation) and, once again, deep learning-based methods are at the top of the game. 

In this phase, neural network models take as input the information extracted in the previous steps, and generate an appropriate text answer. 

This happens in two steps. 

First, the system decides in which direction the conversation should be led using methods like reinforcement learning.

Then, the model generates appropriate text to be served as an answer to the user.

If the user is having an oral conversation with the AI, this text is converted to audio by a text-to-speech module. Otherwise, it’s simply displayed on the screen.

Once again, if you want to understand what happens here in greater detail, I highly recommend you have a look at more specialized blog posts or online courses in AI and NLP.

And this is it really!

The whole conversational AI cycle is about getting some text in, cleaning it up, extracting meaningful information from it, deciding on where to lead the conversation and generating a text answer accordingly, eventually turning it into speech if the user is having an oral conversation with the system.

By repeating this loop, and smartly orientating the flow, the AI can hold conversations with users!

If you’re still with me now, congratulations, you’ve just finished the technical bit!

Now, let’s go into lighter territories and keep learning more about how conversational AI is used and why it’s so great.

Chatbots VS conversational AI

If you’ve already read some posts about conversational AI and chatbots, you will have seen those 2 terms being used on and on again.

This may have led to confusion: “What is the difference between chatbots and conversational AI?”.

conversational ai

While some people show them as two different things, conversational AI is actually the brain behind chatbots.

The term “chatbot” suffers a bit from its origin, as first chatbots used old technologies not relying on machine learning and were, let’s face it, pretty stupid.

They would only answer a small set of questions with predefined answers, not the best user experience.

But now, the brain behind chatbots and user assistants has levelled up thanks to the power of conversational AI. 

So, those are not terms to be opposed really. Chatbots are one way to interface users with a conversational AI, the same way voice assistants are.

Now that we’re clear on the vocabulary, I know you’re looking forward to knowing where conversational AI is used. 

As your host, I am at your commands, let’s dive into use cases!



Conversational AI use cases

As we’ve seen above, conversational AI is the brain that powers all chatbots and voice assistants. 

Therefore, everywhere a chatbot or voice assistant is in place, conversational AI is being used!

I’m sure that you’ve already come across those things but I will still outline a few examples to give you some ideas on how conversational AI can help you.

conversational ai

First, conversational AI has a lot of customer-centric applications:

 

    • Onboard visitors on your website

    • Help prospects find their ideal product

    • Turn an entire sales funnel into a chatbot or a vocal conversation

    • Answer specific FAQs

    • Teach users on e-learning platforms

These are where you can find chatbots or voice assistants powered by conversational AI to improve your customer’s life.

Conversational AI is also being found a lot in business-centric applications:

 

    • Task automation

    • Improvement of call centre management at a reduced cost

Conversational AI has a lot to bring to organizations: from powerful task automation to better customer service while reducing the load on employees and lowering costs.

Isn’t that amazing?

Moreover, given how general this technology is, it is being used in a lot, I mean A LOT of different areas:

 

    • Retail

    • Banking

    • Healthcare

    • Travel

    • Real estate

    • Restauration

    • Marketing

    • And much much more!

Conversational AI has basically spread across all domains of applications now, and you can seize this opportunity to bring this amazing technology to your field!

This technology is a formidable opportunity.

If, at this point, you see all the conversational AIs around you, and would like to add some to whatever you’re doing, but aren’t sure how to set this up, don’t worry: the next section has you covered.

4 steps to implement conversational AI

While this may sound challenging at first, improving your activity with conversational AI is not that difficult.

It just takes a little bit of planning and craft.

Understand your business and decide on what you want to improve

Before you jump into any kind of technology or software, it’s essential to come back to the basics. 

Conversational AI will help you solve a problem, therefore you should first properly define the business problem that you want to solve.

Let’s imagine that you are selling products online: sales are on a high level and are on the rising edge.

Despite having a great quality product and a very small proportion of your users complaining about it, this small proportion starts to represent quite a few people when you sell a lot.

You then realize that you are the victim of your success: you are not able to provide the same quality customer service as a few weeks ago because there are too many enquiries.

You feel overwhelmed with customer complaints.

And in the meantime, you wonder: “It would be so great to have something that automatically answers customer enquiries and actually smarter than the FAQ section of my website …”

conversational ai

THIS is the particular problem you will want to solve with conversational AI. 

You see, it’s all about looking at the structure of your activity, finding the bottlenecks and then thinking if conversational AI can help with that.

Determine the channels that best suit your needs

You’ve identified what conversational AI will help you with, now let’s think about how it will do so.

The first question is: “On which channel (oral or written) should the conversation take place?”.

If the answer to that is written, go for a chatbot.

If on the other side it’s oral, go for a voice assistant.

Picking the right channel of communication is key to successfully implementing conversational AI into a business. 

Depending on the context, people may prefer speaking or writing. Similarly, they may prefer to have answers being told to them orally or written on the screen. 

Seeking expertise

You now know which exact problem you want to tackle and which form the conversational AI should take, it’s not time to design the whole system!

Just like anything, there are great and less great conversational AI designs. To have a smooth user experience, it’s not just about putting a dialogue together, it takes careful thought and planning.

Designing a perfect conversational AI application for your use case requires skills in marketing, copywriting and at least an understanding of machine learning.

If this looks scary to you, and you don’t feel like you have those skills, don’t worry.

There are companies and agencies around that can help you in the process. To learn more, check our post on the top voice agencies

conversational ai

If you would rather learn those skills yourself, I highly recommend having a look at other posts on this blog like our tour of voice technology or our definitive quide on voice marketing.

conversational ai

There are so many ways to get started with conversational AI today, you can even learn those skills while crafting if you don’t mind iterating more and starting with a suboptimal product. 

In the end, creating a conversational AI solution is a true skill. To benefit from this skill, you can either ask someone else to do it for you, take the time to read about it or learn by practising and actually doing it.

Depending on your situation, you may prefer one or the other solution.

The choice is yours really!

Craft the actual thing

Now you’ve identified a specific problem to solve with conversational AI, which forms it will take and how you will find or learn the expertise, it’s time to start crafting!

conversational ai

 

Simple chatbot code example inspired by @parulnith on Github

I’m a mentalist, I can hear you screaming in your head: “This requires skills in marketing, copywriting, and understanding of machine learning and NOW I also have to be able to CODE ?!”

Wait wait wait wait wait, Don’t quit just yet!

While this was still true a few years ago, technology has now made a lot of progress and creating a chatbot or voice assistant does not require coding anymore.

With a rise in no-code solutions, you can now design entire end-to-end conversational AI workflows in simple drag-and-drop interfaces.

conversational ai

 

Screenshot of the Vocads no-code voice assistant editor

The requirement to code belongs to the past.

Embrace the future and adopt no-code solutions like Vocads for easier, faster and more flexible development!

Conclusion

I hope you enjoyed this article on conversational AI.

This is a super-wide topic and I hope that you’ve now got all the essentials to understand what conversational AI is, how it works, why it is important and how to set one up.

Now I want to hear from YOU!

How often do you interact with conversational AI systems? What’s the most original application of conversational AI you’ve ever seen?

And, most importantly, how was your experience with those systems?

Share your opinion in the comments down below or by tagging us on social media!

If you know someone interested in this type of topic, send them a link to this post.

If you’ve appreciated our work, the best you could do to spread the word would be to share this article on your social media!

Thanks for reading, see you soon for a new exciting post on the roaring revolution of voice technologies 

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Voice survey: a revolution in the understanding of your customer https://www.vocads.com/voice-survey/?utm_source=rss&utm_medium=rss&utm_campaign=voice-survey https://www.vocads.com/voice-survey/#respond Thu, 24 Feb 2022 10:21:09 +0000 https://www.vocads.com/?p=8626 This article will show how a voice survey brings the understanding of your customer to a new level. To get there we will go through the traditional survey and their limitation, the benefit of voice surveys and how they enable a better understanding of the customer, and more.

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 Introduction

This article will show how a voice survey brings the understanding of your customer to a new level.

To get there we will go through:

  • Traditional survey and their limitation
  • The benefit of voice surveys and how they enable a better understanding of the customer
  • What the voice data  generated by these surveys is and why this data is so valuable.

Let’s dive in!

Voice surveys fundamentals

Traditional forms of surveys?

A survey is a research method to gather information about a specific topic. For this, you ask people to answer a set of questions that you’ve already prepared.

Analyzing survey results empowers you to make the best business decision or understand a particular situation.

Surveys can take several forms:

  • Online/offline
  • Email
  • Focus group
  • Paper survey
  • Telephone survey
  • Much more

What are the limitations?

Each type of survey has its own limitations. That’s why, to get the most accurate results possible, the best thing to do is to combine several types of surveys to get the best understanding possible.

Let’s take a quick look at what the limitations of different types of surveys are.

Usually, most offline surveys are quite costly as they require more human and financial resources to be organized (in-person interview, focus group, paper survey, implementation of a scenario with actors and subjects)

Often, the main problem with online surveys is that people have too much time to think about their answers. 

Don’t get me wrong, this can be a good thing for questions where the users need to reflect on their answers.

But it also makes you lose the authenticity and the spontaneity that you can have when you reply under pressure when facing someone or when you have a time limit.

What is a voice survey?

A voice survey is a survey where the questions are asked by an AI voice assistant and the respondent answers the questions by voice. 

These responses are then analyzed by the speech to text technology that converts the spoken words into textual data.

This data is then well organized and ready to use for the one that needs it.

Voice survey : a new step in the understanding of your customer

Voice surveys provide several benefits compared to other types of surveys. It has the advantages of the online surveys while still having some benefits of the in-person surveys. 

They are more scalable and have the benefit of being vocal, so it takes less time to listen to questions and reply to them.

Let’s take a deeper look at the benefits of voice surveys.

More natural and honest answers

When an AI asks you a question by voice you need to reply instantly because just after the question there is a time gap where it expects a reply and listens to your answer.

This means it has the benefit of an in-person survey where you don’t necessarily have time to prepare an answer and you have to reply with your instinct.

This leads to an honest reply as you give the first information that comes to your mind, and it makes the whole process more natural.

It feels like a normal conversation between two people.

More detailed and quicker process

Sometimes we are lazy!

We wouldn’t bother typing a detailed reply to a survey on our computer because it just takes way too much time.

With voice it’s different!

In the same amount of time, you communicate 5 times more information when you speak compared to when you write text. Voice survey is a quicker process, and it enables you to get much more information as people will be expanding the answers while putting less effort into the survey than if you’re doing the process in person.

No more compromise between the number of respondents and the detail of the answers!

You can have an unlimited number of respondents while still having the depth of answer that you want for your research.

This brings you much more detailed and accurate information about the topic you’re making the survey for and leads to a clearer understanding of the overall situation.

They save time, you save money

Of course, you will get a deeper understanding of your topic by interviewing each person for an hour in-depth.

Of course, it will be cheaper for you to just send out a paper form or to create a google form and send it to thousands of people.

But think about the people you’re going to be interviewing:

Do they want to spend 30-45 minutes in a room with you to answer your questions if you don’t pay them?

Do they want to bother sitting down and focusing on filling a long-form where they will have to read long questions and take 5 minutes just to reply in a few lines?

Now if you only have “yes-no” types of questions and boxes to tick, it can be quicker! forms are still a very good way to collect information.

 But if you want to get in-depth information with little effort and for very little money, a voice survey is the best compromise.

On top of that, you can’t make any spelling mistakes with your voice! (I know there is one here, you get my point 😜)

Creating your own voice survey

At this point, if you agree with my points, you might think: “Cool, but creating a voice survey is much more difficult than doing other types of surveys, isn’t it?”

It’s not!

With Vocads’ no-code platform creating a voice survey requires the same effort as creating a google form but you will get much more in-depth answers and quicker!

voice survey

For your customers, voice surveys make a big difference!

They can answer your survey without staring at the screen and just lie down, listen and speak!

They can give more detailed answers faster and more easily. While putting in less effort they will provide more valuable answers!

Amazing right?

Here is how you can create a survey with Vocads.


 
 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2:44
 
 
 
 
 
 
 
 
 
 
 
 



How voice data creates gold for your company

All surveys generate data and business leaders have used it for dozens of years to push and improve their companies.

But we’ve seen above how voice data is more precious because it is more rich, spontaneous and accurate.

To make the most out of your voice surveys, it is essential to understand the types of questions allowed by voice technologies and how each of them leads to a different type of answer, and therefore data.

In the next few sections, we will take you through those different questions and how Vocads’ amazing dashboard displays their data for you.

We will then see why this data is so valuable.

(Vocads only collects data when the microphone is green, at any other moment nothing is recorded)

The different types of voice data

When asking questions in a survey, depending on the way you ask the data is going to be reflected differently.

Look at Google Form results 

Oh, fantastic, at Vocads we did the same thing for voice surveys!

Through Vocads platform, you can create a voice survey with 4 types of questions and no coding knowledge at all (Vocads has a no-code platform). All of them will bring you different data.

The survey report will contain individual entries for each question with the question title, the replies, and the date of the replies.

voice survey

Open questions

On top of having the transcript we mentioned above with all the individual replies, answers to an open question as summarized as verbatim.

Here’s an example:  (the data is not necessarily relevant here because the number of replies is too small, but you get the idea)

voice survey

The bigger the word, the more people have used it.

This compact visualization will provide you with valuable information on what people are asking the most or what they are suggesting.

Yes-no questions

For yes-no questions, you will see a pie chart of the response distribution:

voice survey

Of course, our AI is more powerful than just understanding “yes” and “no” as answers.

If the person answers:

  • Absolutely, definitely, let’s go… The AI will understand it as being a positive answer and will reflect it in the charts as a yes.
  • Not really, I don’t want to, not now… The AI will understand it as being a negative answer and will reflect it as a no in the chart.

If you’re interested in the exact answers, they are available at the click of a button:

voice survey

Satisfaction questions

Measuring the satisfaction of a customer’s life, thanks to an AI sounds exciting, right?

Well, satisfaction questions are an accurate way of measuring how your customer feels about something.

Satisfaction questions have 3 branches of answers:

  • Satisfied 
  • Average 
  • Unsatisfied

voice survey

Let’s take a look at how this is reflected in the data!

First, you will get a satisfaction rate chart

voice survey

Then a verbatim where you can visualize the most frequent words

voice survey

You can also filter the verbatim per branch

voice survey

Finally, you will be able to see the evolution of the overall average satisfaction over time.

voice survey

The satisfaction element doesn’t only give you insights on whether people are satisfied or not.

As you can see it’s much deeper than that!

You get to know why people are satisfied or unsatisfied with the exact words they say and how it evolves over time.

This can really help you make decision making in the long and short run.

Multichoice questions

Multichoice questions are pretty straightforward

voice survey

You will get a response distribution chart with the percentages for each response.

You will also get a chart that shows how the responses evolve over time.

voice survey

The other types of data

Yes, the data doesn’t stop here!

You’ll get general information about the survey:

  • Number of answers
  • All of the of questions
  • Total number of days the campaign has been running
  • Remaining day where the campaign will be running
  • The number of responses over time.

voice survey

Finally, you will get information about the bounce rate of the overall campaign and the bounce rate per question.

voice survey

Why is voice data so valuable?

Okay, now you have the voice data all set up in beautiful manners

But what makes it so valuable?

First, with Vocads this data is yours and only yours. No one has access to it apart from you.

Even Vocads doesn’t have access to it!

That’s cool, right?

Secondly no worries, voice data doesn’t mean messy data!

It’s all already organized for you. It’s not because it’s voice that you need to organize it yourself. So it’s not going to cost you more money, effort or time.

Thirdly, this data is not based on any prediction model, it’s the words coming out of your customers’ mouths, it’s 100% authentic. You get to see exactly what the respondents reply word per word and if you want to organize the data yourself you can also do it as you have the exact transcription of the answer to each reply.

All this data will help you make better decisions and get a better understanding of any situation to bring your business to the next level!

My last advice:

Be Creative

This no-code platform gives you an opportunity to push your creativity limit, so play with it as much as you can!

If you want a demo for your site, click here to contact us!

Conclusion

Now I want your opinion!

Are you going to create a voice survey in the coming weeks?

If so, what will be the first question of your survey?

Or do you consider it not that better than other types of surveys?

If so, what is the reason? not enough stats? Do you think that the platform can’t do what you want to do?

Let us know in the comments and if you know anyone that needs some valuable and authentic data, drop them the link to this article!

If you’ve appreciated our work, the best you could do to spread the word would be to share this article on your social media!

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Voice Search: The Definitive Guide (2022) https://www.vocads.com/voice-search-guide/?utm_source=rss&utm_medium=rss&utm_campaign=voice-search-guide https://www.vocads.com/voice-search-guide/#respond Wed, 16 Feb 2022 09:19:09 +0000 https://www.vocads.com/?p=8554 Voice Search is a common technology that we use every day. It is present in our smartphones, our laptops, and even in our home voice assistance systems like Amazon Echo and more. Many seem not to fathom the power of voice search. Many don’t realize how businesses can take advantage of voice search to promote any products or services. In this guide, we will be learning all about voice search! 

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Introduction

Voice Search is a common technology that we use every day. It is present in our smartphones, our laptops and even in our home voice assistance systems like Amazon Echo and more

But many seem not to fathom the power of voice search. Many don’t realize how businesses can take advantage of voice search to promote any products or services. 

So, in this guide, we will be learning all about voice search! 

We will be discussing:

  • What voice search is and what its benefits are
  • Voice SEO and how voice search is different from traditional search 
  • How to optimize your page for voice search

Let’s begin! 

Imagine you’re at your home and you’re busy in the kitchen cooking something good for the family.

As you are cooking, you realize you’ve forgotten some of the instructions to cook the dish, but you can’t reach your phone, so how do you find the rest of the instructions?

This is where voice search comes into play!

With voice search, you can carry out a search on your internet browser, on your phone, or on any application with the use of voice-enabled commands.

In its simplest form, it includes an open-domain short keyword search to find any information on the internet. Alexa, Siri and Google stand among the voice assistants that support voice searches.

voice search

 

Let’s jump back to the cooking scenario.

You can now just say “Hey Google (Or Siri if you’re an Apple fan) send me the recipe to make this dish”, your mobile voice assistant will be able to provide you with the information very quickly! Isn’t that easy?

Voice search is integrated into many voice assistants like Google Assistant, Siri, and many other products like Google Nest or Amazon Echo.

Purchase by voice is a new way to shop, and its popularity continues to grow. 

According to the Market Research Report, the global conversational AI market, including chatbots and intelligent virtual assistants, is expected to grow at a CAGR (Compound Annual Growth Rate) of 22% during 2020–25, reaching almost US$14 billion by 2025. 

Shopping is the third most popular use of smart speakers and nearly a quarter of voice assistant users report making a purchase using their device and Amazon reports Alexa use for purchases tripled over Christmas 2018, compared to 2017.

Two factors are contributing to this surge.

First, When it comes to voice shopping, it is simply faster than using a screen-based device.

In several big supermarkets, Alexa Skills let you add items to your shopping basket by simply asking, which greatly speeds up the usually tedious weekly shopping process. 

voice search seo

Second, Voice shopping has no barriers.

By using voice technology instead of getting your phone out of your pocket, unlocking it, finding an app, and waiting for it to load, you can make purchases in a heartbeat. 

A huge benefit of voice shopping is that it reduces friction between customers and products.

However, there is still a question of benefits. How can the addition of voice functionality to an e-commerce site benefit the business?

Let’s find out!

It is perfect for cross-selling. 

As voice interactions are so natural, relaxed, and comfortable, customers are far more likely to take you up on a special offer. 

Picture the scene: you’re about to finalize your shopping order when the voice from your Alexa says, “Would you like to try our new chocolate mousse – it’s just $1 with this purchase.” Would you say no? 

Of course, you wouldn’t!

Helps you personalize the customer journey.

You can get a lot of information from how your customer sounds. 

Are they male or female? Young or old? All this data can help you provide them with a more personalized shopping experience that’s going to keep them coming back for more.

Voice search ultimately helps in providing a unique personalized experience for its users and in a way, makes their lives a little easier. 

voice search seo

Where can we find voice search around us?

Voice search can be found all around us: it is present in our smartphones, cars, laptops, computers, home voice assistants, and more!

Let’s see where we can find voice search in our everyday lives.

Digital Voice Assistants 

Voice assistants like Google Assistant or Apple Siri all have voice search features integrated into their systems so that you don’t need to take out your phone and search for anything manually. You can just ask your voice assistant and it can help you find the information you need. 

voice search seo

In-car voice assistants

Imagine you’re driving on the freeway and you start to get hungry. You can ask your in-car entertainment system to show you the closest restaurants available just using your voice! 

In-car voice assistants like Cerence drive have voice search technologies integrated within them so you can find directions to different destinations, find any information about any location and even change media while you’re on the go.

voice search seo

Retail voice assistants

Retail voice assistants help in finding the right product for you by just using your voice. They would integrate voice assistants bots on their website where you can communicate with the bot and it can help find the best options for you. 

Integrating voice assistants on retail websites used to be a difficult task as there would be multiple issues related to development and integration. 

With Vocads, developing and integrating voice assistant bots has never been easier thanks to a no-code tool to create and edit voice flows with analytics! 

By just copy-pasting a small code, you can easily integrate voice assistance on your website! You can check their demo right below and you can contact them for a demo here!

What is Voice SEO (VSEO)

Just like how important SEO is for blogs, many voice assistants depend on Voice SEO to get the right results. 

Voice SEO is about optimizing keywords and keyword phrases for searches using voice.

According to some SEO experts, voice SEO is for websites to appear effectively in searches made through voice assistants as voice assistants provide a straight answer to your question rather than a multitude of answers. 

According to Google, 20% Of All Mobile Queries Are Voice-Activated Search

The importance of voice search will increase with the rise in usage because more and more people use mobiles for web searches.

Another important consideration is the inclusion of more conversational capabilities like searches in a voice assistant lake for more and more real conversations.

This approach is called long-tail+, where the plus is for conversational phrases that are added to improve voice referencing.

Microdata, which embeds metadata into the existing code of a web page, also helps optimize websites for voice SEO, as it enables web crawlers, browsers and search engines to better understand the content of a web page.

voice search seo

Between voice search and traditional search, there are lots of differences as both are very different concepts.

Other than the obvious dissimilarity of using our voice for a voice search (while typing our query in a search engine for a traditional search), there are many other ways in which voice search differs from traditional search.

Let’s go and find out! 

Conversational Keywords

If we use our voice to interact with our smart devices, we usually ask for things in a very natural way, as if we were talking to a friend. 

In contrast to traditional search, we do not just mix several keywords that indicate our search intent.

However, when we speak to our devices, we expect them to fully understand us. In response, we end up using colloquial-term searches, such as “How do I barbeque at home?”.

Searches for local listings include voice queries

Nearly all verbal searches include the keyword “near me,” as well as questions about time and places like “Where is the closest McDonalds?” or “Where is the nearest fast food restaurant?”.

Ultimately, these results are all displayed in local listings.

It’s unlikely that you haven’t used your voice on your smart device to find places to shop, eat, relax, visit, or do other things.

For your business to be found by such searches, you need an up-to-date Google My Business listing. 

Clear search results

The results we get from our voice searches are typically taken from the featured snippets we see at the top of a search result page.

Google, and other search engines, use knowledge graphs and featured snippets to respond to voice searches by speaking the answer.

People who search using their voice usually only get one response because they are looking for a quick answer.

Therefore, search engines provide the most relevant answer to your query, other than Google Maps listings.

If you decide your business should try voice search, here are some good news.

Voice SEO does not go against the general rules of standard search engine optimization.

This means most of the things you do for voice search SEO will improve your website’s overall visibility. 

Let’s get into the various tips that will help you optimise your website for voice search.

User intent

To optimize your website for voice search, you must first consider the search intent you are answering. here are four types of user intent: informational, navigational, transactional, and commercial.

In terms of search intent, voice search is the same as traditional search: any keywords that have any of the mentioned intents can be used in traditional research and voice search.

In addition to working on optimizing the written content on your website, make sure you also optimize visual content, Google is looking at alt tags and names to understand how to rank your content.

“Near me” searches

The rise of voice search will affect local search as well.

Many voice searches are specific to a certain location, and searches performed on mobile devices are more likely to be local.

When we look for a store or a service, we often use our voice. Plus, local mobile searches result in a same-day store visit most of the time.

By setting up different and useful information about local listings like FAQs, local business timings, details of available items, and information about different branches, you are helping help voice search devices to provide better information about the local businesses to the users. 

Long-tail Keywords research

Since no keyword search tool offers ready-to-use keywords there is a lot of work to be done. 

The main job is to transform the “robotic” keywords into natural language.

Using conversational keywords is the most popular voice SEO advice anyone can follow.

This makes sense because there’s a huge difference between how people search when voice typing. For example :

Robotic keyword: best dance studios in Paris 

Conversational Keyword: where are the best dance studios in Paris 

When you have your long search queries at hand, you don’t need to think about optimizing a separate page for each one. Just sprinkle your content with them.

Google doesn’t need them in the H tags to use them for voice search – they can be retrieved from any part of your content.

You can find the option to collect questions for a given keyword in paid SEO services like Ahrefs or SEMRUSH

But we can use free tools, and a better alternative is AnswerThePublic. It is easy to use, fast and efficient.

When it comes to optimizing for voice search, you need to roll up your sleeves to make your site’s content the best answer to queries. 

Create content by using a conversational tone and avoid using techniques that you can afford on your site or blog.

For best results, use simple one-line answers so that it’s easy for Google to use them to respond to voice queries. 

Answer your customers’ questions

Find out what interests your target audience by communicating with them and conducting research.

Respond to their questions in writing focusing on single search intent and matching the search intent keywords to the content.

Focus on keywords alone and context

Your content must take into account semantic search, which includes context, user search intent, and the relationship between the words on the page. 

Provide your customers with honest answers to their questions, and Google will reward you. It is ideal to incorporate the phrases your customers use to search in your content.

Identify your site’s content by using Schema markup. 

Having a good data structure will assist you in getting featured in search results for relevant queries, which helps you become a voice search answer. 

Improve readability of questions by marking them up with H2 headers for search engines and people.

From a technical standpoint, make sure your pages load in under 3 seconds.

For local SEO benefits, specify your business locations.

There are often clarifications such as ‘near me’ and ‘in my area’ in voice search queries. For example, if your business is based in Baltimore, you need to make sure that you add keywords to your website that include the city’s name. 

As a result, your store will have a better chance of showing up among the results whenever people search for something related to your business in Baltimore.

When you create valuable content for your customers and take care of the above tips, you will increase your chances of becoming an answer to a verbal query.

Google can recognize about 120 languages ​​in voice search. This is where you need to focus on multilingualism by paying more attention to voice search.

People are using voice search in their language, which makes multilingual SEO relevant right now. If you don’t do this, people who search in their native language won’t be able to find your website.

Let’s focus on what you can do to meet the needs of your multilingual customers.

Perform a keyword search in each supported language.

For multilingual SEO, it is crucial to research keywords for each language in which you are posting your content.

Pay attention to the volume of keyword research and level of competition.

Hreflang annotations

This helps Google and other search engines understand which page visitors should see.

Hreflang allows English speakers to view the website in its English version and Spanish speakers to view it in its Spanish shape.

Multilingual SEO requires you to create different pages under a single domain.

For voice search optimization, you need a full package of the basic SEO setups. The higher a page is ranked (the best is to get into Google top 3), the better its chances of becoming a voice search answer. Pay particular attention to: 

Indexing and crawling possibilities for pages on your website. Make sure your Google Robot can access all the pages you need.

Page speed. The pages displayed as a result of voice search are more than 50% faster than the average web page.

Use of Google’s PWA (Progressive Web Apps) platform. It is believed that this will increase the likelihood that the voice assistant will cite the website. 

Mobile friendly. There are many reasons to focus on this, including Google. 

Mobile-First Indexing and the fact that people do most voice searches on their smartphones.

Conclusion

And there you have it! 

Voice search can bring in better customers and helps project your business more efficiently when people lookup for information by talking to their devices.

Let us know what you think about this article by commenting down below.

And don’t forget to share this article! 

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Voice bot: The Definitive Guide (2022) https://www.vocads.com/voice-bot-guide/?utm_source=rss&utm_medium=rss&utm_campaign=voice-bot-guide https://www.vocads.com/voice-bot-guide/#respond Tue, 08 Feb 2022 09:01:34 +0000 https://www.vocads.com/?p=8331 This article is the guide for voice bots in 2022. If you want to learn about voice bots to increase your profits with voice, you’re in the right place! In this article, you will learn about the fundamentals of voice bots, how to differentiate them, why brands are so interested in voice bots and how voice bots will change the retail industry

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Introduction

This article is the guide for voice bot in 2022.

If you want to learn about voice bots to increase your profits with voice, you’re in the right place!

In this article you will learn:

  • The fundamentals about voice bots
  • How to differentiate all kinds of bots
  • Why brands are so interested in voice bots
  • How voice bots will change the retail industry

Let’s jump in!

Voice bot fundamentals

In this chapter, we will cover the basics of voice bots.

(Including what they are, what they are used for, and how they work)

But most importantly how they can increase your revenues.

Voice bots are a big part of voice technology and it’s not a surprise that the most popular blog about voice technology is called voicebotai.

voice bot

Let’s start!

What is a voice bot?

The words “voice bot” correspond to:

  • Voice 
  • Bot (for robot)

A voice bot is an AI-powered robot that can maintain a voice conversation with a user. 

A voice bot can perform several tasks such as: 

  • Multi-criteria voice search;
  • Voice navigation (from one page to another);
  • Offer suggestions of complementary products or services;
  • Provide voice satisfaction surveys.
voice bot

As of today, the most popular voice bots are Siri from Apple, Alexa from Amazon, Google Assistant, UNI from Vocads (more)

What is a voice bot used for?

Currently, voice bots are mainly used for customer support over the phone:

  • They enable companies to save resources as some tasks don’t need humans to be performed.
  • The robots can determine when to pass the job to a human.

Or through voice assistance devices to perform daily tasks such as:

  • Provide the weather;
  • Activate the music or the radiators in a room;
  • Or provide any information from google.
voice bot

I think that sticking voice bots to customer support and basic daily tasks only is a big missed opportunity.

We don’t exploit them to their full potential. It’s a bit like keeping Lebron James on the bench in an Olympic game final: the potential is here but not exploited!

How does a voice bot work?

A voice bot relies on artificial intelligence with sophisticated speech-to-text and deep learning technologies. 

So let’s make it simpler and check out how it works step by step:

  1. The user speaks to the electronic device where the voice bot is hosted
  2. The AI converts the voice message into text thanks to a speech to text technologies. According to Statista, Rev.ai has the most accurate speech to text accuracy with 86% accuracy which is better than Google, Microsoft or Amazon. (2020)
  3. The voice bot analyzes the produced text to determine the user’s request
  4. Then the voice bot finds the most suitable answer according to the user’s request
  5. Then he converts the most suitable answer’s text back to speech and answers vocally to the user ((text to speech technology) ex Acapela or Readspeaker). 

I didn’t go into too much detail but here you already have a clear idea!

For more details on the AI behind voice bots, check out our post on conversational AI!

Let’s take an example to make it even clearer:

(step 1) User: “I am looking for a bracelet for my mum”;

(step 2)  “I am looking for a bracelet for my mum” is converted to text;

(step 3) The text: “I am looking for a bracelet for my mum” is analyzed;

(step 4) The voice bot understands the intent to buy something and finds the ideal product;

(step 5) The voice bot puts forward the bracelet with additional information.

https://www.youtube.com/watch?v=R3zu0jnC5EY

How can implementing a voice bot increase your revenues?

Ok, now that you know what a voice bot is, what it is used for and how does it work?

Any idea on how it can increase your revenues?

It saves time and resources! Voice Bots are not here to replace humans but to be complementary with them. Their collaboration will provide better value to the customers as well as better efficiency.

Humans will only perform the task where you need a human, thus saving time, money and repetitive work.

On a different note, a voice bot generates previous data for your company. It enables you to understand your customers better so you can provide them with the right solution that suits them.

You can push the products you want by implementing the right voice marketing strategies. We have a full guide on this that could be very helpful. 

If you’re in the retail industry you will also want to have a look at this voice commerce guide.

These articles will explain to you in detail how you can increase your revenues with voice.

Voice bots and their alternatives

Now that we have covered the basics let’s take a look at the alternatives to voice bots.

We will compare them to identify the advantages and disadvantages of the voice bot compared to its competitors.

Voice bot vs chatbot

voice bot

 

A chatbot is a program that processes written human conversation via a digital device.

Voice bots and chatbots have the same goals which are to guide the user and provide information to them.

They are both based on AI but the chatbot works only with text, not voice.

Linking back to our explanations above, this means that the chatbot will skip the speech to text step (step 2) and text to speech step (step 5) that we discussed earlier.

This doesn’t make the process faster! 

You might wonder why? 

Let’s look at the advantages of a voice bot:

  • Voice is faster: when we speak, we give 5 times more information, 5 times faster than when we write text!
  • Voice is more convenient as you can do other things at the same time.
  • Voice is often more accurate as you tend to give more detailed requests when speaking compared to writing.

Disadvantages:

  • There can’t be any mistake in speech recognition with chatbots as this step is skipped.

Voice bot vs call bot

voice bot

Call bots are a subcategory of voice bots.

A call bot is a bot on the phone. When we use the word “call bot”, we usually refer to customer service on the phone handled by a robot.

When I say on the phone I mean when you call a number, not the phone device itself!

You can see the voice bot as the big brother of the call bot; he can perform the same task and additional ones.

Concretely, a call bot is designed by a specific company for its customer service and will be able to handle tasks that are specific to the company.

A voice bot can be either general (Google Home, Amazon Alexa) or adapted to a specific company on a website or an app.

Voice bots tend to be more flexible as they often haven’t got a straightforward design path compared to call bots where there usually is a straight line with a precise set of questions.

The voice bot is able to perform voice search for instance, which is rare when it comes to calling bots.

Voice bot vs virtual agent

voice bot

A virtual agent is an avatar of someone who gives “an identity” to the backend which is the technology of a voice bot.

Most of the time this avatar has a human-like representation.

The virtual agent can adopt a non-verbal behaviour like imitating the human in gestures, mimics and facial expressions, which the voice bot doesn’t do on its own.

The disadvantage is that the virtual agent can sometimes be confusing knowing you are talking to a robot that looks like a human.

Some people might not be comfortable with this.

Example of a voice bot

UNI is the voice bot from Vocads!

It stands for “Understand Natural Interaction”.

Through natural voice conversations, UNI enables multi-criteria voice search, guides users through voice navigation (from one page to another or towards external websites),

and offers suggestions of complementary products or services.

UNI can also run voice satisfaction surveys. 

Combine all of UNI’s capacities together to create the ultimate user experience!

She is our mascot here at Vocads. We all pay particular attention to her and make sure she is completely satisfied at every moment. 

She is the one that talks with the user.

Don’t worry, she is very nice and I’m sure you will get along with her. Don’t be rude to her or she will give you a hard time. But no worries she forgives quickly (you just need to reload the page 😉 ).

Here is an example of performance from UNI :

Do you want to talk to her? Ask for a demo on your own website!

Why are brands so interested in voice bots?

Now that we’ve figured out what each technology is named, let’s take a closer look at voice bots and why brands are so interested in them.

Voice bots can bring several benefits so let’s go through them one by one!

Meet customer needs

Most customers feel like waiting time on chats and phones is too long and most people prefer to find answers to their questions by themselves rather than calling someone.

Everyone just wants to save time!

voice bot

Thanks to its direct access to the website’s database and amazing processing speed, a voice bot will give you an answer quicker and more accurately than humans (apart from if you have an incredible memory with the entire database in your head). 

Users can give up to 5 times more information 5 times faster when speaking compared to writing and having a quick and accurate answer without needing to call someone and wait for the answer increases customer satisfaction.

Know when to pass to a human

Voice bots are not here to replace humans, they’re here to help us!

I think that cutting all kinds of customer assistance to go 100% AI will make you miss out on the best benefits that AI can bring.

AIs can deal with a large number of requests faster than a human and can be more accurate for some requests. 

However, Some requests go beyond the AI capabilities. This is where humans step in to only deal with the most interesting queries.

So by having AI and humans you can get the best out of both. Humans don’t suffer the burden of repeating boring repetitive tasks that the voice bot will manage easily. This enables human agents to focus on more interesting tasks that require their expertise. 

On top of this, they will need to speak less time with the customers, thus saving time as the voice bot will have done all the preparatory tedious work and transferred the answer to the human.

Everyone saves time and effort!

Time-efficient and cost-saving

Today companies have less time, and fewer resources and more are facing more and more requests from clients

They are always in a rush, trying to maximize their resources. 

voice bot

Customers are also trying to be as time-efficient as possible and the amount of requests they make is skyrocketing.

A few years ago, all these requests were manageable by humans.

Today assigning these tasks exclusively to employees will cost a lot of money and will make companies lose a lot of time, and would make the job of quite a few people really boring.

According to Juniper Research, chatbots will save over $8 billion per annum by 2022.

And that is only with chatbots: think about how much it would be with voice bots which are way more convenient and user-friendly!

A voice bot saves you time, money and effort.

The only effort you have to make is to implement the voice bot.

This may look daunting, you may be scared because you have no clue how to code and think that this step will take an eternity …

And you couldn’t be further from the truth! 

With Vocads, you don’t need any coding skills; use a drag-and-drop interface, outline conversations and have your own voice bot running on your website in minutes!

Exciting isn’t it?

Click here to ask for a demo!

Young people dictate what the future will be

We always say that what youth are using the most is an indicator of what will become massive in the future.

Well, voice bots have been adopted by the younger generation as well as young adults more than anyone else!

This is a very good sign for the future of voice bots.

Accessible at all times and personalization

No one can work 24/7 but a voice bot can.

This enables your customer service to not be bombarded by requests at 9 am when your phone line opens and to have your employees having to deal with 2,000 unread emails on a rainy Monday morning.

Thanks to this 24/7 support, customers will get an answer to most of their questions at any time!

And don’t forget that voice bots can provide a personalized experience to customers. We’re not in the 90s anymore: technology has grown up and is now very mature.

More people want a customized experience when they buy something. 

For a voice bot to stand out from the crowd it has to give a personal experience to the user.

This can include:

  • Using their names 
  • Making recommendations about what they like
  • Implementing a loyalty program
  • Sounding as human as possible

This is a shortlist and the way you will personalize your voice bot depends on what your company is doing but there are plenty of things you can do to personalize your customers’ experience.

Wondering about the cogs behind personalization? Learn more here with our post on voice biometrics.

How will voice bot change the retail industry?

To make things more concrete let’s look at how Voice commerce will reshape the commerce industry.

For this chapter, we will take the example of the retail industry.

On the spot, find a product while doing something else

The dishes.

You feel the warm water flooding on your wet hands, plate after plate you’re getting this done.

Soon, all your cutlery will be shining and the feeling of that makes you smile.

Close to the end of cleaning, you realize that your sponge is not in shape at all anymore, you throw it into the trash willing to get a new one.

You think: “That’s fine, I’ll buy new ones at the store later”.

voice bot

You walk 10 minutes to the bus stop, then spend 25 minutes on the bus and 3 more minutes walking to the store.

You spend 45 minutes shopping and another 40 minutes on the way back.

The whole operation took you 2 hours but you are now happy that you’ve done it and relieved to reach home.

You cook your favourite meal with all the fresh ingredients you just brought and share this delicious preparation with your loved ones.

You then go to clean your dishes! (it’s a great habit to clean that just after eating, congrats)

You get everything off the table, the warm water flows onto your hands once again, you get ready to wash and … no sponge.

Feeling a bit stupid, you check all the bags you brought from that grocery store, look at the shelves and drawers in the kitchen and, nothing.

You spend 2 hours of your day getting those groceries and forget the sponge.

Do you want to know what’s worse? Next time you go to the supermarket, you may also forget those bloody sponges, and your frustration will be even bigger when noticing that!

So, what are you going to do? You’re 2 hours away from the store, that’s not ideal …

Well, had you had a retail voice assistant, you would only be 1 sentence away from sending your order. No need to worry about forgetting the sponges again, you can now order them the second you think about them. 

A voice bot is a way to avoid this. 

You can add something to a list or buy something on the spot while doing something else!

This way you never forget to buy anything!

This increases sales for retailers, as well as troubles and time spent on the bus for buyers.

Everyone is winning! 

Push the product that your customer wants the most!

We can all agree on the fact that ads are not always accurate.

Well, with voice, people tell you exactly what they want.

They make longer sentences which makes their request more accurate!

If you don’t have the item that matches their request you will be aware of it because they just asked you through your voice bot what they are looking for!

Next step you add what people are looking for to your catalogue and make more sales.

Voice makes requests clearer and increases transparency between you and your customer!

Get reviews for your product

When a customer doesn’t like a product you will know it instantly.

This gives you:

  • A better understanding of the customer;
  • An instant review of the product;
  • A lot more data to work with in the future to create a more personalized experience for your customer.

This way you will know which product people like and don’t like more accurately.

Here it’s not just about whether the customer buys the product or not, it can also be whether or not he asks for more information about it.

This way you will be suggesting better products, which will increase your sales.

How many times have you been on a website and the first product suggestions are absolutely not what you would like to buy?

voice bot

Too often!

Getting live reviews during a natural conversation is one of the best ways to personalize your customer journey!

A better understanding of your customers

I already mentioned it in the previous section but I’ll go into more details now.

Basically, voice provides more accurate data because all the feedback you get is 100% authentic.

You have a written transcript of the exact words coming from your customer’s mouth.

Then your understanding (and decisions) will be based on some authentic data, not some prediction model that tries to predict what the customer might like when it’s only the first time he comes to the website.

Voice really brings your customer understanding to a different level.

From prediction and hypothesis to authenticity and certainty!

Improve sales funnels and CTRs

Every human likes to be guided, that’s just how we are! 

Let me give you an example:

When willing to lose weight,  prefer to have a fitness program that guides us through every step rather than a list of all the exercises and a sentence saying; “if you do these exercises, you will lose weight.”.

Coming to a big website with lots of different information can be overwhelming at first. Including a voice bot on your website helps guide your customer where they want to go and where you want them to go, because you know what your best products are.

It’s like being there to give your customer some advice on your website and guide them according to their responses.

To set all of this up, you can use a no-code tool like Vocads which enables you to create voice conversations on a website in minutes. 

This tool will empower you to have a conversation with the user from the moment they enter the website until the moment they are about to pay. 

It’s just like entering a clothes shop with an employee there ready to guide you and help you find what you’re looking for.

Sales funnels by voice are a lot more straightforward than written ones and on top of that, they are interactive.

voice bot

At the end of your sales funnel, it’s always better to have a Call To Action (CTA) and in a voice sales funnel you can have a voice CTA.

We all wish we could say something to that customer that is spending too much time on your sales page because they are hesitating to buy.

Indeed, a call to action is always more motivating by voice. Designing the perfect CTA with your voice bot for your customers will significantly increase your sales.

Conclusion

Here we are, you now know everything there is to know about voice bots.

So what is your opinion on them?

Would you consider them useful for your business?

Or just a fun gadget but useless for your business?

Maybe you haven’t made your mind up yet, debate this with your friends or business collaborators!

Anyway, let me know in the comments! And don’t be shy, share this article on social media, some people might need it!

The post Voice bot: The Definitive Guide (2022) first appeared on Vocads.

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