Better customer's interaction
People naturally advertise during a conversation, for example citing
a brand or giving their feedback on a product. The voice channel
therefore allows reproducing this cognitive pattern of natural
language and thus improve customers' interaction with their brand.
High customer's engagement
We also have an increase in customers' engagement, as they become an
actor within the advertising process rather than a passive receiver
of advertising.
Greater purchase conversions, ROI and customer feedback
In addition, our solution is based on a gamification system. The
customer always wins something - a discount, a gift, free shipping -
in exchange for giving their feedback. It will only take a few
seconds unlike traditional written questionnaires. This gamification
system therefore allows to increase the purchase conversions and
ROI, while simultaneously collecting customers' feedback.
Deeper understanding of consumer's needs
Finally, this data analysed in real time, enables a deeper
understanding of consumers' needs in order to naturally broadcast
hyper-targeted advertising. This all-in-one voice marketing and
advertising solution is unique today.
