For Market Research

Conduct qualitative surveys in quantity

Use voice surveys to obtain rich and authentic data for qualitative research, concept and product testing.

Free trial

They trust us

They trust us

The limits of current market research

Limited and biased data

Low response rate for online surveys

Processing time and cost

Use cases for your panelists

Imagine engaging surveys for your panelists

In-depth market research

Gather detailed insights into consumer preferences.

Concept testing

Get feedback on new concepts before they are launched.

Product testing

Gather feedback on new products before they are launched.

Price optimization

Find the optimal price and range for your product or service.

Brand performance

Find out how your customers rate your brand and products.

Consumer behavior

Understand how your customers think and buy according to their stage in the buying cycle.

Rich data to improve employee relations

Increase your volumes

With an automation system, you can reduce costs and collect a greater volume of data.

Faster analysis times

Feedback is automatically analyzed in real-time.

Guaranteed quality of input data

Thanks to a correlation between questions and answers, you can guarantee the quality of incoming data.

Reduce the costs of qualitative research

Use automation to carry out large-scale qualitative surveys for your studies, product tests or A/B testing campaigns.

Features for Market Research

Customized bounce

Generative AI personalizes bounces based on customer responses, for deeper insights.

Subject extraction

The verbatims are collated to extract the main topics.

Summaries and recommendations

Get real-time summaries and action recommendations from the verbatims collected.

Images and videos

Seamlessly display images or videos within your voice surveys.

Templates

Save templates to create your surveys in seconds.

Customized paths

Create several survey paths to ask the right questions to the right people.

CSAT and NPS measurement

Find the CSAT and NPS indicators in the survey report, measured vocally during the conversation.

Sound clips

Broadcast audio spots directly into the survey, seamlessly.

Free trial

I understand my customers better!

« Most of the time, my customer surveys were ignored or only half-filled. Voice surveys have made things easier, and I’m now able to understand what my customers like! »
Alexa Loverty
E-commerce store owner

A great start-up!

« Vocads is a start-up with great ambitions, and with whom we have promising prospects for progress and solutions for our traveling customers! »
Laure Douarre
Innovation Project Manager – Transdev

Easy to deploy

« Creating and deploying my survey is so easy that I now send out a weekly voice survey to my team to let them express their thoughts! »
Rob Harris
HR Manager

Voice enriches data

« I was surprised by how easy it was to create my campaign, and also by all the data that voice brings. I didn’t expect the data to be so rich and so processed in real time. »
Carrie Roberts
Customer Relationship Manager

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